framer.com is built on a near-black canvas (rgb(0, 0, 0)).
The system uses rgb(255, 255, 255) as the singular interactive color.
Generously rounded CTAs (40px) suggest approachable, content-first design alongside GT Walsheim Framer Medium as the primary typeface.
GT Walsheim Framer Medium is paired with Inter Variable Placeholder for secondary roles.
A layered elevation system (18 distinct shadows) building a clear front-to-back hierarchy.
Motion is minimal — a few targeted transitions, no decorative animation.
01
Color — roles, semantics & the full census
34 colors measured · click any swatch to copy
Canvas
#0e0e10
AAA 19.28:1
Ink
#ffffff
AAA 19.28:1
Accent
#ffffff
AAA 19.28:1
Line
#ffffff
AAA 19.28:1
Semantic states
No semantic state colors detected — this system signals state through weight & motion, not hue.
34 colors mined from the live renderexpand
02
Type — the ladder, in the real face
5 roles · rendered live in the real sans-serif (captured woff2) · lines are editable, click any spec to copy
display xl
display-xl110px · 500
display md
display-md24px · 400 · ×4.58
headline
headline85px · 500 · ×0.28
body
body12px · 400 · ×7.08
mono
mono14px · 600 · ×0.86
04
Depth — elevation is extracted, not invented
18 box-shadows measured on the live page · click a tile to copy its raw value
shadow-1
shadow-2
shadow-3
shadow-4
shadow-5
05
Motion — easings, transitions & live keyframes
1 easing curve · 3 keyframes · hover a tile to preview
10 component families · 45 variants counted on the live DOM
Component
Variants found
nav Links
×10
links
×10
footer Links
×7
buttons
×6
heading H3
×4
inputs
×2
heading H2
×2
heading H6
×2
heading H1
×1
heading H5
×1
Component style specs (§4)expand
Buttons
Ghost
Background: transparent
Text: #000000
Padding: 20px 2.5px 20px 20px
Radius: 0px
Font: 12px weight 400
Use: Subtle action, toolbar, nav button
Focus: outline: rgb(16, 16, 16) auto 1px
Pill
Background: #ffffff{colors.hairline}
Text: #0000ee
Padding: 6px 10px 7px
Radius: 15px
Font: 12px weight 400
Use: Status pills, tags, chips
Focus: outline: rgb(16, 16, 16) auto 1px
Pill
Background: #ffffff{colors.hairline}
Text: #0000ee
Padding: 10px 14px
Radius: 100px
Font: 12px weight 400
Use: Status pills, tags, chips
Focus: outline: rgb(16, 16, 16) auto 1px
Navigation
Main Nav
Background: transparent
Padding: 0px 40px
Radius: none
Font: 12px weight 400
Use: Fixed/sticky flex nav — N/A items
07
Layout — structure & dimensions
5 layout metrics measured
max Width1200px
header Height421px
sidebar Width0px
gap0px
container Padding0px
08
Responsive — real breakpoints
3 media-query stops read from the live CSS
809px
810px
1199px
09
Do's & Don'ts
18 enforceable rules pulled verbatim from the spec
Do
Use dark background (`#000000`) as the foundation — this is a dark-mode-native design
Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy
Use negative letter-spacing (-5.5px) at display sizes for compressed, editorial headlines
Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color
Use 100px border-radius on primary buttons — the brand uses generously-rounded CTAs
Maintain nav height at 64px — consistent vertical space for the navigation bar
Respect the 5px–40px spacing range — the design uses a wide scale for visual breathing room
Include exactly 2 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
Each card includes a top image — imagery is part of the card identity, not optional
Don't
Don't use light backgrounds — the dark canvas is the native medium
Don't use weight 700 (bold) or above — 500 is the maximum weight in this system
Don't increase letter-spacing on headings — the type is designed to run tight at scale
Don't invent new shadow values — use only the extracted shadow levels
Don't introduce additional saturated accent colors — the palette is intentionally controlled
Don't use sharp-cornered or pill buttons — 100px is the CTA border-radius standard
Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
Don't make the nav sticky — this design lets it scroll away to maximize content focus
10
Agent guide & export
Paste-ready prompt + the real files behind this page
Build a UI in the framer.com design system.
Canvas #0e0e10 · ink #ffffff · accent #ffffff.
Type: Inter Variable — respect the size/weight ladder in §3.
Radius, spacing, shadow: use only the extracted scales (no magic numbers).
Full spec follows — paste the DESIGN.md below into your agent.