prismdinstrument

EXTRACTED · 10 SECTIONS · 12 COLORS · GRADE C

intercom.com

Accent #5e6ad2 · Saans — every value below measured via getComputedStyle(), not asserted by hand.

colors

faces

shadows

keyframes

DESIGN.md tokens.json

real render · source of truth

intercom.com is built on a pure-white canvas (rgb(255, 255, 255)). The system uses rgb(17, 17, 17) as the singular interactive color. Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Saans as the primary typeface. A restrained elevation system (1 distinct shadow) — shadows reserved for the few elements that must lift off the page. Motion is a first-class concern — 6 keyframe animations plus transition-driven interactions.

Color — roles, semantics & the full census

12 colors measured · click any swatch to copy

Canvas

#ffffff

AAA 18.88:1

Ink

#111111

AAA 18.88:1

Accent

#111111

AAA 18.88:1

Line

#d3cec6

Fail 1.57:1

Semantic states

error#c41c1c

1 semantic role found.

12 colors mined from the live renderexpand

Type — the ladder, in the real face

7 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl80px · 400

display md

display-md24px · 400 · ×3.33

headline

headline20px · 400 · ×1.20

body

body16px · 400 · ×1.25

body sm

body-sm16px · 400 · ×1.00

caption

caption12px · 400 · ×1.33

button

button14px · 400 · ×0.86

Depth — elevation is extracted, not invented

1 box-shadows measured on the live page · click a tile to copy its raw value

shadow-1

Motion — easings, transitions & live keyframes

11 easing curves · 6 keyframes · hover a tile to preview

Easing & transitions

transition-2cubic-bezier(0, 0, 0.2, 1)

transition-3cubic-bezier(0.165, 0.84, 0.44, 1)

transition-4cubic-bezier(0.4, 0, 0.2, 1)

transition-5ease-out

ease-out-quadcubic-bezier(.25, .46, .45, .94)

ease-out-quartcubic-bezier(.165, .84, .44, 1)

wsc-default-transition-timing-functioncubic-bezier(.4,0,.2,1)

default-transition-timing-functioncubic-bezier(.4, 0, .2, 1)

6 keyframe animations extracted

marquee-left

marquee-right

marquee

onetrust-fade-in

carouselAutoplay

launcherEnter

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 8px

sm · 12px

md · 16px

base · 20px

lg · 24px

xl · 32px

2xl · 48px

3xl · 64px

Radius

none
0px

xs
4px

sm
8px

md
9px

lg
24px

xl
32px

full
9999px

Components — the closed vocabulary

10 component families · 42 variants counted on the live DOM

Component	Variants found
buttons	×10
links	×10
nav Links	×5
heading H4	×4
badges	×3
heading H2	×3
heading H3	×3
footer Links	×2
heading H1	×1
captions	×1

Component style specs (§4)expand

Buttons

Icon Button

Background: transparent
Text: #000000
Padding: 8px
Radius: 0px
Font: 14px weight 400
Use: Toolbar/UI icons
Focus: outline: rgb(16, 16, 16) auto 1px

Ghost

Background: transparent
Text: #000000
Padding: 8px 4px 8px 12px
Radius: 6px
Font: 16px weight 400
Use: Subtle action, toolbar, nav button
Focus: outline: rgb(16, 16, 16) auto 1px

Outline

Background: #000000
Text: #ffffff {colors.primary-hover}
Padding: 12px 16px
Radius: 6px
Border: 1px solid rgb(0, 0, 0)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px

Outline

Background: transparent
Text: #000000
Padding: 12px 16px
Radius: 6px
Border: 1px solid rgb(0, 0, 0)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px

Dark / Solid

Background: #111111 {colors.primary}
Text: #ffffff {colors.primary-hover}
Padding: 0px 14px
Radius: 4px
Font: 16px weight 400
Use: Solid dark CTA
Focus: outline: rgb(16, 16, 16) auto 1px

Outline

Background: transparent
Text: #111111 {colors.primary}
Padding: 0px 14px
Radius: 4px
Border: 1px solid rgb(17, 17, 17)
Font: 16px weight 400
Use: Secondary action with border
Focus: outline: rgb(16, 16, 16) auto 1px

Layout — structure & dimensions

4 layout metrics measured

max Width1200px

header Height108px

sidebar Width0px

container Padding0px

Responsive — real breakpoints

8 media-query stops read from the live CSS

400px

425px

426px

530px

550px

600px

640px

896px

Do's & Don'ts

16 enforceable rules pulled verbatim from the spec

Use ui-sans-serif as the primary typeface — it defines the brand personality

Use negative letter-spacing (-2.4px) at display sizes for compressed, editorial headlines

Use the extracted shadow patterns for elevation — they are tuned to match the brand palette

Use Near-Black (`#111111`) as the primary accent — it's the brand's signature interactive color

Use 6px border-radius on buttons — the standard corner rounding for interactive elements

Maintain nav height at 42px — consistent vertical space for the navigation bar

Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar

Build the hero as a split layout with media on the left — text and visual share equal weight

Include exactly 6 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose

Repeat the primary CTA across 4 banner sections — conversion paths are layered, not single

Don't

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't increase letter-spacing on headings — the type is designed to run tight at scale

Don't invent new shadow values — use only the extracted shadow levels

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence

Don't make the nav sticky — this design lets it scroll away to maximize content focus

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the intercom.com design system. Canvas #ffffff · ink #111111 · accent #111111. Type: Saans — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add intercom

DESIGN.md · narrative spec tokens.json

A · Instrument B · Press