prismdinstrument

EXTRACTED · 9 SECTIONS · 9 COLORS · GRADE C

pentagram.com

Accent #5e6ad2 · Plain — every value below measured via getComputedStyle(), not asserted by hand.

colors

face

keyframes

breakpoints

DESIGN.md tokens.json

real render · source of truth

pentagram.com is built on a pure-white canvas (rgb(255,255,255)). The system uses rgb(255, 255, 255) as the singular interactive color. Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside Plain as the primary typeface. Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model. Motion is a first-class concern — 9 keyframe animations plus transition-driven interactions.

Color — roles, semantics & the full census

9 colors measured · click any swatch to copy

Canvas

#ffffff

AAA 17.4:1

Ink

#1a1a1a

AAA 17.4:1

Accent

#ffffff

Fail 1:1

Line

#767676

AA 4.54:1

Semantic states

No semantic state colors detected — this system signals state through weight & motion, not hue.

9 colors mined from the live renderexpand

Type — the ladder, in the real face

5 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl52px · 400

display md

display-md19px · 500 · ×2.74

headline

headline16px · 400 · ×1.19

body

body19px · 400 · ×0.84

button

button32px · 400 · ×0.59

Motion — easings, transitions & live keyframes

3 easing curves · 9 keyframes · hover a tile to preview

Easing & transitions

transition-2cubic-bezier(0.4, 0, 0.2, 1)

transition-3cubic-bezier(0.46, 0.03, 0.52, 0.96)

transition-4cubic-bezier(0.59, 0.01, 0.28, 1)

9 keyframe animations extracted

fadeIn

slideInTop

scaleIn

fadeinout

updown

updownNumber1

updownNumber2

updownNumber3

swiper-preloader-spin

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 4px

sm · 8px

md · 12px

base · 18px

lg · 24px

xl · 32px

2xl · 48px

3xl · 64px

Radius

none
0px

xs
4px

sm
8px

md
9999px

lg
10007px

xl
10015px

full
9999px

Components — the closed vocabulary

12 component families · 51 variants counted on the live DOM

Component	Variants found
footer Links	×8
links	×8
buttons	×7
nav Links	×7
heading H2	×4
captions	×4
cards	×3
heading H3	×3
inputs	×2
badges	×2
heading H4	×2
heading H1	×1

Component style specs (§4)expand

Buttons

Light / Invert

Background: #ffffff {colors.primary-hover}
Text: #767676 {colors.hairline}
Padding: 0px 0px 0px 19px
Radius: 0px
Font: 19px weight 400
Use: Bright CTA on dark sections
Hover: color: #767676, border: 0px solid rgb(118, 118, 118), borderColor: #767676
Focus: outline: rgba(0, 0, 0, 0) solid 2px

Icon Button

Background: #ffffff {colors.primary-hover}
Text: #1a1a1a {colors.ink-subtle}
Padding: 0px
Radius: 9999px
Font: 19px weight 400
Use: Toolbar/UI icons
Hover: color: #767676, border: 0px solid rgb(118, 118, 118), borderColor: #767676
Focus: outline: rgba(0, 0, 0, 0) solid 2px

Inputs & Forms

Text Input

Background: #ffffff {colors.primary-hover}
Text: #1a1a1a {colors.ink-subtle}
Padding: 0px
Radius: 0px
Border: 1px solid border-color
Font: 32px weight 400
Use: Text fields, search inputs

Layout — structure & dimensions

4 layout metrics measured

max Width1200px

header Height60px

sidebar Width0px

container Padding0px

Responsive — real breakpoints

17 media-query stops read from the live CSS

470px

570px

599px

600px

666px

755px

799px

800px

980px

1039px

1040px

1599px

1600px

1728px

1729px

1800px

1920px

Do's & Don'ts

17 enforceable rules pulled verbatim from the spec

Use Near-Black (`#1a1a1a`) for text — not pure black, it's warmer and more readable

Use Plain as the primary typeface — it defines the brand personality

Keep font weights between 350-500 — the system uses a narrow weight range for subtle hierarchy

Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)

Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color

Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room

Include a search input directly in the nav — discoverability is a primary UX value here

Each card includes a top image — imagery is part of the card identity, not optional

Lay out testimonials in a grid (16+ items) — quantity signals scale and trust

Include a newsletter signup in the footer — email capture is part of the conversion funnel

Don't

Don't use pure black (`#000000`) for text — the near-black adds warmth

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't use weight 700 (bold) or above — 500 is the maximum weight in this system

Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't make the nav sticky — this design lets it scroll away to maximize content focus

Don't put a CTA button in the nav — this design uses links only at the top

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the pentagram.com design system. Canvas #ffffff · ink #1a1a1a · accent #ffffff. Type: Plain — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add pentagram

DESIGN.md · narrative spec tokens.json

A · Instrument B · Press