prism·mdthe design press

EXTRACTED · 10 SECTIONS · 21 COLORS · GRADE B 79/100

apple.com

21 colours · SF Pro Text woff2 captured · real motion · desktop + mobile shots — every number measured, never written.

colors

faces

shadows

keyframes

Get DESIGN.md tokens.json

Color — roles, semantics & the full census

21 colors measured · click any swatch to copy

Canvas

#ffffff

AAA 16.83:1

Ink

#1d1d1f

AAA 16.83:1

Accent

#0071e3

AA 4.7:1

Line

#ffffff

Fail 1:1

Semantic states

No semantic state colors detected — this system signals state through weight & motion, not hue.

21 colors mined from the live renderexpand

Type — the ladder, in the real face

6 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl56px · 600

display md

display-md40px · 600 · ×1.40

body

body10px · 400 · ×4.00

body sm

body-sm24px · 600 · ×0.42

caption sm

caption-sm10px · 400 · ×2.40

button

button18px · 300 · ×0.56

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 8px

sm · 10px

md · 12px

base · 17px

lg · 24px

xl · 28px

2xl · 53px

3xl · 63px

Radius

none
0px

xs
5px

sm
8px

md
11px

lg
980px

xl
999px

full
999px

Depth — elevation is extracted, not invented

1 box-shadows measured on the live page · click a tile to copy its raw value

shadow-1

Motion — easings, transitions & live keyframes

1 easing curve · 31 keyframes · hover a tile to preview

Easing & transitions

transition-2cubic-bezier(0.4, 0, 0.6, 1)

31 keyframe animations extracted

globalnav-chevron-slide-in-hover

globalnav-chevron-hover-off

globalnav-flyout-slide-forward-next

globalnav-flyout-slide-forward-previous

globalnav-flyout-slide-back-previous

globalnav-flyout-slide-back-next

globalnav-scrim-height-change

globalnav-fade-in

globalnav-search-fade

globalnav-search-fade-and-slide

globalnav-search-fade-and-slide-to-close

globalnav-search-slide-top-to-bottom

Components — the closed vocabulary

11 component families · 46 variants counted on the live DOM

Component	Variants found
buttons	×10
cards	×10
nav Links	×5
links	×5
heading H2	×4
heading H3	×4
cta Banner	×3
tabs	×2
inputs	×1
search Bar	×1
footer Links	×1

Component style specs (§4)expand

Buttons

Dark / Solid

Background: #161617
Text: rgba(255, 255, 255, 0.92) {colors.hairline}
Padding: 0px 14px
Radius: 11px
Border: 3px solid rgba(255, 255, 255, 0.08)
Font: 17px weight 400
Use: Solid dark CTA
Hover: backgroundColor: #ffffff
Focus: outline: rgb(0, 113, 227) solid 2px

Ghost

Background: transparent
Text: rgba(255, 255, 255, 0.8) {colors.hairline}
Padding: 0px 8px
Radius: 0px
Font: 12px weight 400
Use: Subtle action, toolbar, nav button
Hover: backgroundColor: #ffffff
Focus: outline: rgb(0, 113, 227) solid 2px

Ghost

Background: transparent
Text: #1d1d1f {colors.ink-muted}
Padding: 2px 0px
Radius: 0px
Font: 17px weight 400
Use: Subtle action, toolbar, nav button
Hover: backgroundColor: #ffffff
Focus: outline: rgb(0, 113, 227) solid 2px

Pill

Background: #0071e3 {colors.primary-focus}
Text: #ffffff {colors.hairline}
Padding: 11px 21px
Radius: 980px
Border: 1px solid rgba(0, 0, 0, 0)
Font: 17px weight 400
Use: Status pills, tags, chips
Hover: backgroundColor: #ffffff
Focus: outline: rgb(0, 113, 227) solid 2px

Pill

Background: transparent
Text: #2997ff {colors.primary-hover}
Padding: 11px 21px
Radius: 980px
Border: 1px solid rgb(41, 151, 255)
Font: 17px weight 400
Use: Status pills, tags, chips
Hover: backgroundColor: #ffffff
Focus: outline: rgb(0, 113, 227) solid 2px

Cards & Containers

Standard Card

Background: #000000
Padding: 56px 0px 0px

Layout — structure & dimensions

4 layout metrics measured

max Width2560px

header Height64px

sidebar Width1440px

container Padding114px 0px 0px

Responsive — real breakpoints

17 media-query stops read from the live CSS

419px

480px

640px

641px

734px

735px

736px

776px

833px

834px

1023px

1044px

1068px

1069px

1070px

1440px

1441px

Do's & Don'ts

27 enforceable rules pulled verbatim from the spec

Use Near-Black (`#1d1d1f`) for text — not pure black, it's warmer and more readable

Use SF Pro Text as the primary typeface — it defines the brand personality

Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy

Use negative letter-spacing (-0.374px) at display sizes for compressed, editorial headlines

Use the extracted shadow patterns for elevation — they are tuned to match the brand palette

Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)

Use M Tricolor Blue (`#0071e3`) as the primary accent — it's the brand's signature interactive color

Use 980px border-radius on primary buttons — the brand uses generously-rounded CTAs

Keep navigation fixed to the top — the design uses a persistent navigation pattern

Maintain nav height at 44px — consistent vertical space for the navigation bar

Transition button background to Pure White (`#ffffff`) on hover — this is the extracted interactive state

Use a single primary CTA in the hero — the design intentionally avoids choice paralysis

Make the navigation fixed — it stays visible during scroll, signaling content depth

Include a search input directly in the nav — discoverability is a primary UX value here

Each card includes a top image — imagery is part of the card identity, not optional

Build a content-dense footer (5 columns, ~75 links) — this site treats the footer as a sitemap, not an afterthought

Don't

Don't use pure black (`#000000`) for text — the near-black adds warmth

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't use weight 700 (bold) or above — 600 is the maximum weight in this system

Don't increase letter-spacing on headings — the type is designed to run tight at scale

Don't invent new shadow values — use only the extracted shadow levels

Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't use sharp-cornered or pill buttons — 980px is the CTA border-radius standard

Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence

Don't use opacity or brightness filter for button hover — the design uses an explicit background color change

Don't put a CTA button in the nav — this design uses links only at the top

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the apple.com design system. Canvas #ffffff · ink #1d1d1f · accent #0071e3. Type: SF Pro Text — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add apple

DESIGN.md · narrative spec tokens.json

A · Instrument B · Press