prism·mdthe design press

EXTRACTED · 10 SECTIONS · 39 COLORS · GRADE A 93/100

clay.com

39 colours · Roobertvf woff2 captured · real motion · desktop + mobile shots — every number measured, never written.

colors

faces

shadows

keyframes

Get DESIGN.md tokens.json

Color — roles, semantics & the full census

39 colors measured · click any swatch to copy

Canvas

#ffffff

AAA 18.88:1

Ink

#111111

AAA 18.88:1

Accent

#ffffff

Fail 1:1

Line

#d1cdc7

Fail 1.58:1

Semantic states

No semantic state colors detected — this system signals state through weight & motion, not hue.

39 colors mined from the live renderexpand

Type — the ladder, in the real face

7 roles · rendered live in the real Roobert (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl80px · 600

display md

display-md32px · 600 · ×2.50

body

body10px · 600 · ×3.20

body sm

body-sm12.8px · 500 · ×0.78

caption sm

caption-sm10px · 600 · ×1.28

button

button16px · 500 · ×0.63

eyebrow

eyebrow12px · 600 · ×1.33

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 4px

sm · 8px

md · 12px

base · 16px

lg · 24px

xl · 32px

2xl · 48px

3xl · 64px

Radius

none
0px

xs
4px

sm
8px

md
12px

lg
16px

xl
30px

full
1584px

Depth — elevation is extracted, not invented

2 box-shadows measured on the live page · click a tile to copy its raw value

shadow-1

Motion — easings, transitions & live keyframes

4 easing curves · 9 keyframes · hover a tile to preview

Easing & transitions

transition-2cubic-bezier(0.165, 0.84, 0.44, 1)

transition-3ease-in-out

transition-4ease-out

transition-5cubic-bezier(0.075, 0.82, 0.165, 1)

9 keyframe animations extracted

spin

load

marquee

fadein

marquee-up

marquee-down

logos-marquee

pulse

bouncy

Components — the closed vocabulary

15 component families · 79 variants counted on the live DOM

Component	Variants found
buttons	×10
cards	×10
nav Links	×10
testimonial	×10
links	×10
heading H3	×7
badges	×4
footer Links	×4
logo Tile	×3
heading H2	×3
rating Display	×3
eyebrow Labels	×2
status Badge	×1
cta Banner	×1
heading H1	×1

Component style specs (§4)expand

Buttons

Ghost

Background: transparent
Text: #000000
Padding: 6.4px
Radius: 0px
Font: 12.8px weight 400
Use: Subtle action, toolbar, nav button

Ghost

Background: #000000
Text: #ffffff {colors.primary}
Padding: 8px 16px
Radius: 12px
Border: 1px solid rgba(0, 0, 0, 0)
Font: 13.92px weight 500
Use: Subtle action, toolbar, nav button

Cards & Containers

Standard Card

Background: transparent
Padding: 0px
Radius: 16px
Use: Content containers, listing items

Testimonials

Quote Card

Background: #0667d9
Text: #ffffff {colors.primary}
Padding: 16px
Radius: 12px
Font: 16px weight 400
Use: Customer quote with avatar + company attribution

Quote Card

Background: #8b045c
Text: #ffffff {colors.primary}
Padding: 16px
Radius: 12px
Font: 16px weight 400
Use: Customer quote with avatar + company attribution

Status Badges

Neutral Light

Background: #f0f8ff
Text: #3859f9 {colors.primary-hover}
Padding: 2px 4px
Radius: 11px
Font: 9.6px weight 600
Use: Status indicator, label, pill

Layout — structure & dimensions

4 layout metrics measured

max Widthcalc(90*1rem)

header Height64px

sidebar Width0px

container Padding0px

Responsive — real breakpoints

7 media-query stops read from the live CSS

479px

767px

768px

990px

991px

992px

1150px

Do's & Don'ts

23 enforceable rules pulled verbatim from the spec

Use Roobertvf as the primary typeface — it defines the brand personality

Keep font weights between 0-600 — the system uses a narrow weight range for subtle hierarchy

Use negative letter-spacing (-3.2px) at display sizes for compressed, editorial headlines

Use the extracted shadow patterns for elevation — they are tuned to match the brand palette

Use full-pill radius (9999px) only for specific elements (avatars, pills, toggles)

Use Pure White (`#ffffff`) as the primary accent — it's the brand's signature interactive color

Use 12px border-radius on buttons — the standard corner rounding for interactive elements

Use 16px border-radius on cards — consistent with the grid card corners

Maintain nav height at 58.7656px — consistent vertical space for the navigation bar

Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room

Include a search input directly in the nav — discoverability is a primary UX value here

Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop

Show person avatars with testimonials — social proof is human-centric here

Lay out testimonials in a grid (61+ items) — quantity signals scale and trust

Repeat the primary CTA across 2 banner sections — conversion paths are layered, not single

Don't

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't use weight 700 (bold) or above — 600 is the maximum weight in this system

Don't increase letter-spacing on headings — the type is designed to run tight at scale

Don't invent new shadow values — use only the extracted shadow levels

Don't apply pill radius on rectangular buttons or cards — it's reserved for specific interactive elements

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence

Don't make the nav sticky — this design lets it scroll away to maximize content focus

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the clay.com design system. Canvas #ffffff · ink #111111 · accent #ffffff. Type: Roobertvf — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add clay

DESIGN.md · narrative spec tokens.json

A · Instrument B · Press