binance.com is built on a near-black canvas (rgb(24, 26, 32)).
The system uses rgb(252, 213, 53) as the high-saturation accent for primary actions.
Crisp CTAs (4px radius) reinforce a precise, technical aesthetic alongside BinanceNova as the primary typeface.
Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.
Motion is a first-class concern — 5 keyframe animations plus transition-driven interactions.
01
Color — roles, semantics & the full census
18 colors measured · click any swatch to copy
Canvas
#181a20
AAA 14.69:1
Ink
#eaecef
AAA 14.69:1
Accent
#fcd535
AAA 12.18:1
Line
#ffffff
AAA 17.39:1
Semantic states
error#f6465dsuccess#2ebd85
2 semantic roles found.
18 colors mined from the live renderexpand
02
Type — the ladder, in the real face
7 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy
2 easing curves · 5 keyframes · hover a tile to preview
Easing & transitions
transition-2ease-in-out
transition-4cubic-bezier(0, 0, 0.2, 1)
5 keyframe animations extracted
onetrust-fade-in
widget-show-grow
widget-chat-loading-spin
fadeInUp
slideUpFromBottom
06
Components — the closed vocabulary
13 component families · 59 variants counted on the live DOM
Component
Variants found
buttons
×10
links
×10
eyebrow Labels
×10
tabs
×7
nav Links
×6
tooltip
×4
heading H2
×3
inputs
×2
footer Links
×2
captions
×2
cta Banner
×1
heading H1
×1
heading H3
×1
Component style specs (§4)expand
Buttons
Secondary
Background: #333b47{colors.surface-2}
Text: #eaecef{colors.ink}
Padding: 0px 10px
Radius: 4px
Font: 14px weight 500
Use: Secondary action
Hover: opacity: 0.8
Focus: backgroundColor: rgb(79, 88, 103)
Primary Brand
Background: #fcd535{colors.primary}
Text: #202630
Padding: 0px 10px
Radius: 4px
Font: 14px weight 500
Use: Primary CTA / brand action
Hover: opacity: 0.8
Focus: backgroundColor: rgb(79, 88, 103)
Primary Brand
Background: #fcd535{colors.primary}
Text: #202630
Padding: 0px 32px
Radius: 8px
Font: 16px weight 500
Use: Primary CTA / brand action
Hover: opacity: 0.8
Focus: backgroundColor: rgb(79, 88, 103)
Outline
Background: transparent
Text: #eaecef{colors.ink}
Padding: 11px
Radius: 10px
Border: 1px solid rgb(43, 49, 57)
Font: 0px weight 400
Use: Secondary action with border
Hover: opacity: 0.8
Focus: backgroundColor: rgb(79, 88, 103)
Ghost
Background: transparent
Text: #0000ee
Padding: 8px
Radius: 8px
Font: 16px weight 400
Use: Subtle action, toolbar, nav button
Hover: opacity: 0.8
Focus: backgroundColor: rgb(79, 88, 103)
Primary Brand
Background: #fcd535{colors.primary}
Text: #202630
Padding: 8px 16px
Radius: 8px
Font: 16px weight 500
Use: Primary CTA / brand action
07
Layout — structure & dimensions
5 layout metrics measured
max Width1440px
header Height64px
sidebar Width0px
gap16px
container Padding24px
08
Responsive — real breakpoints
16 media-query stops read from the live CSS
400px
425px
426px
500px
530px
550px
600px
767px
768px
769px
890px
896px
897px
1023px
1024px
1280px
09
Do's & Don'ts
18 enforceable rules pulled verbatim from the spec
Do
Use dark background (`#181a20`) as the foundation — this is a dark-mode-native design
Use BinanceNova as the primary typeface — it defines the brand personality
Keep font weights between 400-600 — the system uses a narrow weight range for subtle hierarchy
Use Btnbg (`#fcd535`) as the primary accent — it's the brand's signature interactive color
Use small 4px radius for buttons — this design system uses subtle rounding, not pill shapes
Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room
Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
Include a search input directly in the nav — discoverability is a primary UX value here
Each card includes a top image — imagery is part of the card identity, not optional
Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop
Build a content-dense footer (5 columns, ~79 links) — this site treats the footer as a sitemap, not an afterthought
Don't
Don't use light backgrounds — the dark canvas is the native medium
Don't substitute with generic sans-serif or serif — the custom font carries the brand
Don't use weight 700 (bold) or above — 600 is the maximum weight in this system
Don't introduce additional saturated accent colors — the palette is intentionally controlled
Don't over-round buttons with pill or large radius — the system uses restrained, sharp-ish corners
Don't make the nav sticky — this design lets it scroll away to maximize content focus
Don't put a CTA button in the nav — this design uses links only at the top
10
Agent guide & export
Paste-ready prompt + the real files behind this page
Build a UI in the binance.com design system.
Canvas #181a20 · ink #eaecef · accent #fcd535.
Type: BinanceNova — respect the size/weight ladder in §3.
Radius, spacing, shadow: use only the extracted scales (no magic numbers).
Full spec follows — paste the DESIGN.md below into your agent.