---
version: alpha
name: mavoie.org
description: "Light product system built on #ffffff with #356af0 as the primary CTA accent. Type anchored in Dela Gothic One at 68px / weight 400. Extracted automatically from https://mavoie.org/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
  mavoie.org is built on a pure-white canvas (rgb(255, 255, 255)).
  The system uses rgb(53, 106, 240) as the high-saturation accent for primary actions.
  Moderately rounded CTAs (10px) — modern SaaS standard, neither sharp nor pill alongside Dela Gothic One as the primary typeface.
  A restrained elevation system (2 distinct shadows) — shadows reserved for the few elements that must lift off the page.
  Interactions are smoothed by transitions across many elements, with little or no keyframe animation.

colors:
  background: "#ffffff"
  surface-1: "#eeede9"
  surface-2: "#ffeded"
  ink: "#1e1e1e"
  ink-muted: "rgba(30, 30, 30, 0.65)"
  ink-subtle: "#1e1e1e"
  primary: "#356af0"
  on-primary: "#111111"
  primary-hover: "#a7d7fc"
  hairline: "#797872"
  primary-focus: "#101010"
  semantic-warning: "#ffaf37"

typography:
  display-xl:
    fontFamily: "Dela Gothic One, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 68px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.72px
  body:
    fontFamily: "Outfit, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.6
    letterSpacing: 0
  body-sm:
    fontFamily: "Outfit, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.6
    letterSpacing: 0
  caption:
    fontFamily: "Dela Gothic One, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: 0
  button:
    fontFamily: "Outfit, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 16px
    fontWeight: 600
    lineHeight: 1.25
    letterSpacing: 0
  eyebrow:
    fontFamily: "Dela Gothic One, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
    fontSize: 24px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: 0

rounded:
  none: 0px
  xs: 8px
  sm: 10px
  md: 12px
  lg: 20px
  xl: 22px
  pill: 9999px

spacing:
  xxs: 2px
  xs: 5px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  xxl: 64px

components:
  button-ghost:
    backgroundColor: "transparent"
    textColor: "{colors.background}"
    typography: "{typography.button}"
    rounded: "{rounded.sm}"
    padding: 16px
  button-primary-brand:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.background}"
    typography: "{typography.button}"
    rounded: "{rounded.sm}"
    padding: 20px
  button-outline:
    backgroundColor: "transparent"
    textColor: "#4b0db8"
    typography: "{typography.button}"
    rounded: "{rounded.sm}"
    padding: 20px
  input-text-input:
    backgroundColor: "transparent"
    textColor: "{colors.ink-subtle}"
    typography: "{typography.button}"
    rounded: "{rounded.none}"
    padding: 18px 8px

extracted_at: "2026-06-11T06:12:04.550Z"
completeness: 65
scoreVersion: "v2"

---

# Design System — mavoie.org
> Extracted automatically by Prism from https://www.mavoie.org
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).


## 0. Design DNA

**Density**: moderate  |  **Motion**: subtle  |  **Weight**: heavy  |  **Aesthetic**: product-neutral

| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (Outfit) | "Change le regard des recruteur" |
| Color assertion | dual-accent | #356af0 |
| Whitespace | moderate | section rhythm 48px |
| Interaction | subtle | 1 keyframes, 14 transitions |
| Radius language | 10px-rounded | from token scale |

**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · 10px-rounded · subtle-motion`

> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(53, 106, 240)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 48px between major bands. Card padding: 24px.
> - **Default radius**: 10px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.

## 1. Visual Theme & Atmosphere

**Signature:** a gradient wash in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel.

mavoie.org uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight. 

Headlines are set in **Dela Gothic One**, a sans-serif display face (the dominant type signature, e.g. "Change le regard des recruteurs sur" at 68px). A second display voice — **Outfit** (sans) — appears in lower bands (e.g. "Est-ce que les coachs sont artificiels ou humains ?"), used for editorial accent. Body text is set in **Outfit**. Negative letter-spacing at display sizes (-0.72px at 68px) compresses headlines into engineered blocks, dense and precise. 

Body text reads in Brand Black (`#1e1e1e`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Royal Blue** (`#356af0`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation comes from a small, deliberate set of shadows (2 distinct), each a multi-layer stack — several blurred layers at varying offsets — used sparingly rather than across the whole UI. 
Motion design uses smooth easing curves for polished state transitions. 

**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: Dela Gothic One
- Primary text: Brand Black (`#1e1e1e`)
- Accent: Royal Blue (`#356af0`)
- Display: 68px weight 400, letter-spacing -0.72px
- Shadow system: 2 distinct elevation levels
- Custom fonts loaded: Dela Gothic One, Outfit

## 2. Color Palette & Roles

### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Whitesmoke** (`#eeede9`): Surface / elevated background
- **Warm Cream** (`#ffeded`): Surface / elevated background
- **Light Gray** (`#e7faf0`): Surface / elevated background

### Text & Content
- **Brand Black** (`#1e1e1e`): Primary body text
- **Pure Black** (`#000000`): Secondary text
- **#0000ee** (`#0000ee`): Secondary text
- **#4c1eb6** (`#4c1eb6`): Secondary text
- **Near-Black** (`#1a1a1a`): Secondary text

### Accent & Interactive
- **Brand Purple** (`#4b0db8`): Accent / interactive (CSS var)
- **Brand Blue** (`#6c68f8`): Accent / interactive (CSS var)
- **Brand Sky** (`#a7d7fc`): Accent / interactive (CSS var)
- **Royal Blue** (`#356af0`): Interactive / accent
- **Bright Orange** (`#fd5623`): Interactive / accent
- **#661d1d** (`#661d1d`): Interactive / accent
- **#085229** (`#085229`): Interactive / accent

### Border & Divider
- **Light Grey** (`#cccccc`): Borders / dividers

### Full Extracted Palette
**20 colors rendered on the page** + **12** more declared in design tokens (CSS custom properties — not necessarily painted). (17 categorized above + 15 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.

- `#797872` — Slate Grey
- `#a09f9a` — Grey
- `#767676` — Slate Grey
- `rgba(128, 128, 128, 0.3)` — Translucent Medium Gray (30%)
- `#47c799` — #47c799 *(token)*
- `#ffaf37` — #ffaf37 *(token)*
- `#faa5f4` — #faa5f4 *(token)*
- `#32312d` — Charcoal *(token)*
- `#e4e3dd` — Whitesmoke *(token)*
- `#ffdcdc` — Soft Pink *(token)*
- `#ffefd7` — Beige *(token)*
- `#f4f3ef` — Off-White *(token)*
- `#007aff` — #007aff *(token)*
- `#daf4eb` — Light Gray *(token)*
- `#202020` — Near-Black *(token)*

### CSS Custom Properties (Design Tokens)

- `--swiper-theme-color`: `#007aff`

## 3. Typography Rules

### Font Families
- **Primary**: `Outfit`
- **Secondary**: `Dela Gothic One`
- **Font 3**: `webflow-icons`
- **Font 4**: `Roboto`

### Custom Fonts Loaded
- **webflow-icons** weight normal (normal)
- **Dela Gothic One** weight 400 (normal)
- **Outfit** weight 300 (normal)
- **Outfit** weight 400 (normal)
- **Outfit** weight 500 (normal)
- **Outfit** weight 600 (normal)
- **Outfit** weight 700 (normal)
- **Roboto** weight normal (normal)
- **Roboto** weight 600 (normal)
- **Roboto** weight 700 (normal)

### Typography Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | Dela Gothic One | 68px | 400 | 1 | -0.72px | Main headline (h1) |
| Eyebrow / Overline | Dela Gothic One | 24px | 600 | 1 | normal | Label above heading, uppercase tag |
| Card Title | Outfit | 16px | 400 | 1.4 | normal | Card headings |
| Button Large | Outfit | 16px | 600 | 1.25 | normal | Button label (16px) |
| Caption / Badge | Dela Gothic One | 16px | 400 | 1.4 | normal | small text (16px) |
| Link | Outfit | 14px | 500 | 1.6 | normal | Link (14px) — Decoration: none |

### Full Font Size Scale

Sizes detected in the design (descending): `72px`, `68px`, `44px`, `36px`, `24px`, `20px`, `16px`, `15px`, `14px`, `13px`, `12px`

> 7 size(s) detected outside the sampled hierarchy (72px, 44px, 36px, 20px, 15px, 13px, 12px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.

## 4. Component Stylings

### Buttons

**Ghost**
- Background: `transparent`
- Text: `#ffffff` `{colors.background}`
- Padding: 16px
- Radius: 10px
- Font: 16px weight 600
- Use: Subtle action, toolbar, nav button
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Primary Brand**
- Background: `#356af0` `{colors.primary}`
- Text: `#ffffff` `{colors.background}`
- Padding: 20px
- Radius: 10px
- Font: 16px weight 600
- Use: Primary CTA / brand action
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Outline**
- Background: `transparent`
- Text: `#4b0db8`
- Padding: 20px
- Radius: 10px
- Border: 2px solid rgb(75, 13, 184)
- Font: 16px weight 600
- Use: Secondary action with border
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Light / Invert**
- Background: `#ffffff` `{colors.background}`
- Text: `#1e1e1e` `{colors.ink-subtle}`
- Padding: 20px
- Radius: 10px
- Border: 2px solid rgb(255, 255, 255)
- Font: 16px weight 600
- Use: Bright CTA on dark sections
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Primary Brand**
- Background: `#4c1eb6`
- Text: `#ffffff` `{colors.background}`
- Padding: 15px
- Radius: 10px
- Font: 14px weight 700
- Use: Primary CTA / brand action
- Focus: outline: `rgb(16, 16, 16) auto 1px`

**Primary Brand**
- Background: `#4b0db8`
- Text: `#ffffff` `{colors.background}`
- Padding: 8px 16px
- Radius: 8px
- Font: 13px weight 600
- Use: Primary CTA / brand action
- Focus: outline: `rgb(16, 16, 16) auto 1px`

### Inputs & Forms

**Text Input**
- Background: `transparent`
- Text: `#1e1e1e` `{colors.ink-subtle}`
- Padding: 18px 8px
- Radius: 0px
- Border: 0px none rgb(30, 30, 30)
- Font: 16px weight 400
- Use: Text fields, search inputs


## 4b. Component Behaviors (State Matrix)

### Interaction State Narrative


*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*

```yaml
component-behaviors:
  button:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(255, 255, 255)"
    focus:
      bg: "transparent"
      fg: "inherit"
  input:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(30, 30, 30)"
  link:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 238)"
  card:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(30, 30, 30)"
  navLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(0, 0, 238)"
  footerLink:
    default:
      bg: "rgba(0, 0, 0, 0)"
      fg: "rgb(121, 120, 114)"
```

**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.


## 4c. Component Vocabulary (Closed System)

*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*

### Buttons
- **4 shape(s)** in this system: `Ghost`, `Primary Brand`, `Outline`, `Light / Invert`
- **DO NOT introduce new buttons variants** without justification

### Inputs & Forms
- **1 shape(s)** in this system: `Text Input`
- **DO NOT introduce new inputs & forms variants** without justification

## 5. Layout Principles

### Layout Type
**hero + sections**

### Grid
Single column, centered content

### Max Width
1200px

### Spacing System
Compact spacing — information density prioritized

| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 5px |
| sm | 8px |
| md | 16px |
| base | 18px |
| lg | 24px |
| xl | 32px |
| 2xl | 48px |
| 3xl | 64px |

### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 8px | Tiny corners (badges, micro elements) |
| Sm | 10px | Buttons, inputs, small elements |
| Md | 12px | Cards, containers |
| Lg | 20px | Large rounded elements, pill segments |
| Xl | 22px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |

### Shape Language

| Component | Border Radius |
|-----------|---------------|
| Buttons | `10px` |
| Inputs & Forms | `0px` |
| Page Body | `0px` |
| Navigation | `0px` |
| Primary Input | `0px` |

**Shape Personality**: Moderate Rounding — Medium corners (4–12px). Modern SaaS standard, neither sharp nor pill.

**Full Radius Spectrum**: 0px, 8px, 10px, 12px, 20px, 22px (from `allBorderRadii` scan)


## 5b. Spacing Rhythm Names

**Measured section padding**: bands use ~64px internal vertical padding (up to 120px) — **generous**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.

*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*

| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `32px` | Between major bands (color change, content shift) |
| **subsection** | `24px` | Within a section, between content groups |
| **card** | `16px` | Card padding, list-item spacing |
| **compact** | `8px` | Form fields, tight clusters, badge padding |
| **micro** | `5px` | Icon-text gap, tag inner padding |

**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).

## 5c. Widget & Structure Library

Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).

**6/8 structural patterns detected.**

### Hero Pattern

- **Composition:** left-aligned — 
- **Viewport coverage:** full-viewport hero (≥70% screen height)
- **Heading:** "Change le regard des recruteurs sur toi !" — 68px left-aligned
- **CTAs:** 1 (primary: "Je me lance avec Liv.ia")
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.

### Navigation Pattern

- **Position:** static (scrolls with page)
- **Layout:** unknown — Layout not classified
- **Height:** 56px
- **Logo:** ✗ absent
- **Nav links:** 3 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed.

### Card Grid Pattern

- **Card count:** 11 cards detected
- **Columns (desktop):** 4-up grid
- **Card dimensions:** 346×614px (aspect 0.56:1)
- **Gap:** 32px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 4-column grid (desktop) with cards at ~0.56:1 aspect ratio. Each card has an image at the top.

### Testimonial Pattern

- **Count:** 12 testimonial blocks
- **Layout:** grid
- **Avg quote length:** 261 chars (long-form story)
- **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings
- **Clone instruction:** Build a grid of 12 testimonials.   

### CTA Banner Pattern

- **Banner count:** 1
- **Position:** bottom
- **Visual treatment:** ✓ gradient fill
- **Primary CTA text:** "En savoir plus sur notre mission"
- **Clone instruction:** Place a single CTA banner bottom. Use gradient background.

### Footer Pattern

- **Columns:** 4
- **Links:** 11 total
- **Height:** 439px
- **Includes:** ✗ no newsletter | ✓ social icons |  ✓ copyright
- **Clone instruction:** Build a 4-column footer with ~3 links per column, social media links, and a copyright line.

## 6. Depth & Elevation

| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
| Layered (Level 1) | <br>`rgba(0, 0, 0, 0.25) 0px 20px 50px 0px` | Cards, elevated surfaces |
| Layered (Level 2) | <br>`rgba(0, 0, 0, 0.2) 0px 4px 12px 0px` | Cards, elevated surfaces |

**Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation.

## 7. Motion & Interaction

### Dominant Easing Curves

| Curve | Semantic Name |
|-------|---------------|
| `cubic-bezier(0.75,0.045,0.045,0.985)` | Ease Out — Decelerating |
| `cubic-bezier(0.4,0,0.2,1)` | Material Standard — Balanced |
| `ease-in-out` | Ease In-Out — Symmetric |

### Duration Scale

| Value | Tier | Typical Use |
|-------|------|-------------|
| `200ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
| `350ms` | Slow | Hero animations, page transitions |
| `400ms` | Slow | Hero animations, page transitions |

### Copy-Paste Transition Snippets

**Background**
```css
transition: background-color 0.4s ease-in-out, transform 0.4s ease-in-out;
```

**Opacity**
```css
transition: opacity 0.3s ease-in-out;
```

**Border**
```css
transition: border-color 0.2s, color 0.35s cubic-bezier(0.75, 0.045, 0.045, 0.985), background-color 0.35s cubic-bezier(0.75, 0.0...;
```

**All Props**
```css
transition: 0.35s ease-in-out;
```

### Keyframe Animation Catalog

| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `spin` | Rotate / Spin | transform | Loading indicator |

### Motion Fingerprint

- **Speed Character**: Deliberate & Calm (median duration: `350ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 1 unique animation (1 total including variants)

> This design moves with deliberate & calm timing using custom cubic-bezier curves, creating a UI that feels calm and controlled.

## 8. Do's and Don'ts

### Do
- Use Brand Black (`#1e1e1e`) for text — not pure black, it's warmer and more readable
- Use Outfit as the primary typeface — it defines the brand personality
- The system uses a single text weight (400) — hierarchy comes from size and color, not weight
- Use negative letter-spacing (-0.72px) at display sizes for compressed, editorial headlines
- Use the extracted shadow patterns for elevation — they are tuned to match the brand palette
- Use Royal Blue (`#356af0`) as the primary accent — it's the brand's signature interactive color
- Use 10px border-radius on buttons — the standard corner rounding for interactive elements
- Maintain nav height at 56.3906px — consistent vertical space for the navigation bar
- Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar
- Use a single primary CTA in the hero — the design intentionally avoids choice paralysis
- Each card includes a top image — imagery is part of the card identity, not optional
- Use a 4-column grid on desktop — density matters for this content type
- Lay out testimonials in a grid (12+ items) — quantity signals scale and trust

### Don't
- Don't use pure black (`#000000`) for text — the near-black adds warmth
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't introduce bolder or lighter weights — 400 is the only weight in this system
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't invent new shadow values — use only the extracted shadow levels
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top


## 7b. Enforceable Brand Rules

*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*

```yaml
rules:
  - id: brand-canvas-001
    type: do
    rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
    why: "Every component is designed to composit against this exact tone"
    test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
  - id: brand-accent-001
    type: do
    rule: "Reserve `rgb(53, 106, 240)` for primary CTAs and brand-mark signals only"
    why: "Single chromatic assertion device — overuse dilutes meaning"
    test: "querySelectorAll('[style*=\"rgb(53, 106, 240)\"]').length <= 3 per fold"
```

## 9. Responsive Behavior

### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 375px | Single column, compact spacing |
| Mobile | 479px | Single column, compact spacing |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 991px | Multi-column grids begin |
| Desktop | 1280px | Full feature layout |

### Token Diff — Desktop vs Mobile

| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| heading | font-size | `68px` | `40px` |
| heading | line-height | `68px` | `40px` |
| nav | height | `56.3906px` | `0px` |
| hero | height | `797.797px` | `888.203px` |
| card | width | `1335px` | `350px` |

### Collapsing Strategy
- Headlines: 68px → 40px on mobile
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile

### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended

### Collapsing Narrative

How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):

- **Hero collapses left-aligned → centered** — composition shifts (verify on actual mobile render).
- **Card grid: 4-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile.
- **Footer columns collapse:** 4 columns (desktop) → 1 column (mobile).

## 9b. Visual Tone & Photography

**Tone:** Illustration-driven

The site relies primarily on illustrations, vector art, and decorative SVG elements rather than photography. Use commissioned illustrations, icon sets, or generated graphics for clones — stock photos will feel off-brand.

**Canonical Brand Image (OG):**
- https://cdn.prod.website-files.com/683d6dbdbb5a87817f10772b/684ae4ccde6b80f893e2f254_Opengraph%202.png
  *This is the image shown when the site is shared on social media — represents the brand visual essence.*

**Hero Image (above-fold dominant visual):**
- Aspect: 3.64:1 (ultra-wide cinematic)
- Rendered size: 204×56px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*

**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 1 (4%)
- Portrait (<0.87): 12 (48%)
- Square (0.87–1.15): 9 (36%)
- Ultra-wide (>2.3): 3 (12%)

**Media Format Mix:**
- JPG: 1 (typically photographic content)
- PNG: 12 (logos, transparent UI elements, mockups)
- SVG: 12 (icons, illustrations, decorative geometry)

**Average rendered image size:** 352×373px
**Above-fold image count:** 1 / 25

**Decorative Patterns Detected:**
- 27 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth

**Clone instruction for decorative work:** This is a gradient-rich design — invest in multi-stop CSS gradients (3+ color stops), not solid backgrounds.

**Imagery Guidance for clones:**
- Use vector illustration as the primary visual language — photos will read as off-brand.
- Maintain consistent illustration style (line weight, color palette) across the site.

## 10. Agent Prompt Guide

### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Brand Black (`#1e1e1e`)
- Accent: Royal Blue (`#356af0`)
- Border: Slate Grey (`#797872`)
- Font: Outfit
- Body: 16px weight 400

### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 68px Outfit weight 400, line-height 1, letter-spacing -0.72px, color #1e1e1e."
- "Create the primary CTA button: `#356af0` background, `#ffffff` text, 10px border-radius, 20px padding, 600 weight, Outfit font."
- "Design a card on `transparent` background. Border: none. Radius: 0px. Shadow: none. Padding: 0px."
- "Build navigation: static on `#ffffff`. Outfit 16px weight 400 for links."

### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in Outfit, weight range 400–400. Never exceed 400 — heavier weights break the brand's tonal restraint.
3. **Accent**: Royal Blue (`#356af0`) is the sole interactive color. On hover → Brand Sky (`#a7d7fc`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.75,0.045,0.045,0.985)`. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `10px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (5px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.

## 11. CSS Design Tokens Raw Export

*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*

```css
/* Colors */
:root {
  --ca-background: #ffffff;
  --ca-surface-1: #eeede9;
  --ca-surface-2: #ffeded;
  --ca-ink-subtle: #1e1e1e;
  --ca-primary: #356af0;
  --ca-on-primary: #111111;
  --ca-primary-hover: #a7d7fc;
  --ca-hairline: #797872;
  --ca-primary-focus: #101010;
  --ca-semantic-warning: #ffaf37;
}

/* Typography */
:root {
  --ca-font-primary: "Dela Gothic One", system-ui, sans-serif;
  --ca-text-display: 68px;
  --ca-text-body: 14px;
  --ca-text-small: 14px;
  --ca-text-caption: 16px;
  --ca-text-button: 16px;
}

/* Spacing & Radius */
:root {
  --ca-space-xxs: 2px;
  --ca-space-xs: 5px;
  --ca-space-sm: 8px;
  --ca-space-md: 16px;
  --ca-space-base: 18px;
  --ca-space-lg: 24px;
  --ca-space-xl: 32px;
  --ca-space-2xl: 48px;
  --ca-space-3xl: 64px;
  --ca-radius-none: 0px;
  --ca-radius-xs: 8px;
  --ca-radius-sm: 10px;
  --ca-radius-md: 12px;
  --ca-radius-lg: 20px;
  --ca-radius-xl: 22px;
  --ca-radius-full: 9999px;
}
```


## 13. Page Structure Skeleton

*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*

```yaml
page-skeleton:
  - section: hero
    tag: div
    classes: ["page-wrapper"]
    height: 9656px
    width: full-bleed
    layout: block
    children: 3
    vertical-padding: ~77px (generous)
  - section: header
    tag: header
    classes: ["header", "nav-down"]
    height: 120px
    width: full-bleed
    layout: block
    children: 1
    bg: "rgb(255, 255, 255)"
    vertical-padding: ~32px
  - section: testimonials
    tag: main
    classes: ["main-wrapper"]
    height: 9216px
    width: full-bleed
    layout: block
    children: 11
    vertical-padding: ~61px (generous)
    padding: "121px 0px 0px"
  - section: header
    tag: div
    classes: ["container", "header-container"]
    height: 120px
    width: 1375px
    layout: flex-row justify=space-between
    children: 2
    vertical-padding: ~32px
    padding: "32px 20px"
  - section: testimonials
    tag: section
    classes: ["section_hero"]
    height: 798px
    width: full-bleed
    layout: block
    children: 1
    vertical-padding: ~64px (generous)
  - section: testimonials
    tag: div
    classes: ["section_hero-wrapper"]
    height: 670px
    width: 1335px
    layout: flex-row justify=normal
    children: 2
  - section: unknown
    tag: div
    classes: ["hero-section-embed", "w-embed"]
    height: 670px
    width: 636px
    layout: block
    children: 1
  - section: testimonials
    tag: div
    classes: ["container"]
    height: 670px
    width: 1375px
    layout: block
    children: 1
    padding: "0px 20px"
  - section: testimonials
    tag: div
    height: 670px
    width: 668px
    layout: flex-column justify=normal
    children: 5
  - section: unknown
    tag: div
    classes: ["hero-wrapper_media"]
    height: 670px
    width: 636px
    layout: block
    children: 1
  - section: unknown
    tag: div
    classes: ["hero-media-wrapper"]
    height: 670px
    width: 636px
    layout: block
    children: 2
  - section: unknown
    tag: div
    classes: ["hero-button-wrapper"]
    height: 106px
    width: 262px
    layout: flex-column justify=normal
    children: 2
  - section: logo-strip
    tag: div
    classes: ["hero-catchline-swiper-wrapper"]
    height: 81px
    width: 668px
    layout: block
    children: 2
  - section: section
    tag: section
    height: 352px
    width: full-bleed
    layout: block
    children: 1
    vertical-padding: ~64px (generous)
  - section: unknown
    tag: div
    classes: ["container"]
    height: 224px
    width: 1375px
    layout: block
    children: 1
    vertical-padding: ~64px (generous)
    padding: "0px 20px"
  - section: unknown
    tag: div
    classes: ["numbers-wrapper", "orange-gradient"]
    height: 224px
    width: 1335px
    layout: flex-row justify=space-between
    children: 3
    bg-treatment: linear-gradient
    vertical-padding: ~64px (generous)
    padding: "64px"
  - section: feature-section
    tag: section
    classes: ["section-cards"]
    height: 719px
    width: full-bleed
    layout: block
    children: 1
    vertical-padding: ~64px (generous)
  - section: feature-section
    tag: div
    classes: ["container"]
    height: 591px
    width: 1375px
    layout: block
    children: 2
    padding: "0px 20px"
  - section: content-section
    tag: div
    classes: ["section-cards-wrapper"]
    height: 474px
    width: 1335px
    layout: flex-row justify=center
    children: 3
  - section: feature-section
    tag: section
    classes: ["section_text_image"]
    height: 746px
    width: full-bleed
    layout: block
    children: 1
    vertical-padding: ~96px (airy)
  - section: feature-section
    tag: div
    classes: ["container"]
    height: 554px
    width: 1375px
    layout: block
    children: 1
    vertical-padding: ~120px (airy)
    padding: "0px 20px"
  - section: feature-section
    tag: div
    classes: ["text-image-wrapper"]
    height: 554px
    width: 1335px
    layout: flex-row justify=space-between
    children: 2
    bg: "rgb(167, 215, 252)"
    bg-treatment: linear-gradient
    vertical-padding: ~120px (airy)
    padding: "120px"
  - section: feature-section
    tag: div
    classes: ["text-image-wrapper-content"]
    height: 314px
    width: 505px
    layout: flex-column justify=normal
    children: 3
  - section: unknown
    tag: div
    classes: ["text-image-wrapper-image"]
    height: 314px
    width: 548px
    layout: block
    children: 1
  - section: content-section
    tag: section
    classes: ["section_steps"]
    height: 1579px
    width: full-bleed
    layout: block
    children: 1
    vertical-padding: ~64px (generous)
```

**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).


## 14. Copy Library (Real Content from Source)

*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*

```yaml
copy:
  section-headings:
    - "Pourquoi ça marche ?"
    - "Des coachs en chair et en os"
    - "T'as du réseau ?"
    - "Des cookies ?!"
  ctas:
    - "JE FAIS LE BILAN SUR LIV.IA"
    - "JE ME LANCE AVEC LIV.IA"
    - "PRENDRE RENDEZ-VOUS"
    - "ME LANCER"
    - "EN SAVOIR PLUS SUR NOTRE MISSION"
    - "M'INSCRIRE"
    - "Ok pour moi"
    - "Non merci"
  navigation:
    - "MISSION"
    - "ÉQUIPE"
    - "JE FAIS LE BILAN SUR LIV.IA"
    - "ACCUEIL"
    - "NOTRE MISSION"
    - "NOTRE ÉQUIPE"
    - "NOUS CONTACTER"
    - "PRENDRE UN RDV COACHING"
    - "DEVENIR PARTENAIRE"
    - "SIGNALER UN BUG"
  footer-links:
    - "ACCUEIL"
    - "COSMEEK"
    - "MENTIONS LÉGALES"
    - "POLITIQUE DE CONFIDENTIALITÉ"
```

**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.


## 15. Asset Inventory (Image Roles & Ratios)

*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*

```yaml
assets:
  logo:
    count: 10
    avg-ratio: 3.67
    common-aspect: "~16:6 banner"
    sample-alts:
      - "Cinq étoiles de notation"
  hero:
    count: 2
    avg-ratio: 3.45
    common-aspect: "~16:6 banner"
  editorial:
    count: 11
    avg-ratio: 0.56
    common-aspect: "~9:16 portrait"
    sample-alts:
      - "Media 4"
      - "Media 3"
      - "Media 2"
  thumbnail:
    count: 12
    avg-ratio: 0.98
    common-aspect: "~1:1 square"
    sample-alts:
      - "Icône représentant un cerveau"
      - "Icône représentant une batterie de téléphone"
  icon:
    count: 2
    avg-ratio: 0.55
    common-aspect: "~9:16 portrait"
```

**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.


## 16. Component HTML Templates

*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*

### Button (primary action)
```html
<button class="btn btn-primary">
  JE FAIS LE BILAN SUR LIV.IA
</button>
```
_Source pattern detected: padding `16px` · radius `10px` · weight `600`_

### Generic Card
```html
<div class="card">
  <!-- content -->
</div>
```
_Source pattern detected: padding `0px` · radius `0px` · shadow `none`_

**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.


## 17. Content Architecture & Resources (Links by Purpose)

*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*

**By purpose:** **nav** 4 · **social** 2 · **footer** 12 · **other** 5

**Signals:** 4/23 links carry a featured image · dominant link roles: footer-link (12), navigation (4), inline-link (4).


---
## Extraction Completeness: 65/100 (C)

| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 24 | 25 | 17 named colors |
| Typography | 15 | 20 | 6 roles defined |
| Components | 8 | 20 | 2 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 1 | 10 | 26 vars |
| Responsive Breakpoints | 5 | 5 | 5 breakpoints |
| Variable Fonts | 0 | 5 | None detected |

## 12. Known Gaps & Confidence

Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.

*Auto-detected extraction limitations — understand before building:*

- **Licensed web fonts (webflow-icons)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics).
- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.

| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested |

### Per-section confidence

| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | Medium | 26 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 6 typography roles inferred |
| §4 Components | Low | 2 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 22 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 5 breakpoints detected |
| §9b Photography | High | 25 images, hero present |

## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)

*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `<style>` block.*

### Font Loading

4 font file(s) captured (72KB total). When running `prism add`, fonts are saved to `extractions/mavoie.org/fonts/` and embedded as base64 in the output HTML.

**@font-face declarations to use:**
```css
@font-face {
  font-family: 'webflow-icons';
  /* src: url('/fonts/webflow-icons.woff2') format('woff'); */
  font-weight: normal;
  font-style: normal;
  font-display: swap;
}
```

### Keyframe Animations (Intercepted from CSS)

**4 @keyframes found** — these are the real animation definitions:

```
@keyframes swiper-preloader-spin { ... }
@keyframes loader { ... }
@keyframes indicator-spin { ... }
@keyframes spin { ... }
```

<details><summary>Full keyframes CSS (4 animations)</summary>

```css
@keyframes swiper-preloader-spin{0%{transform:rotate(0deg)}
@keyframes loader{0%,20%,80%,100%{transform:scale(1)}50%{transform:scale(1.5)}}
@-webkit-keyframes indicator-spin{0%{-webkit-transform:rotate(0deg);transform:rotate(0deg)}
@keyframes spin {
  0% {
    transform: rotate(0);
  }

  100% {
    transform: rotate(360deg);
  }
}
```
</details>

### Brand Gradient Palette

**1 complex gradients captured** from the site's CSS. The first few are the most prominent visual decorations:

```css
/* Gradient 1 */
background: linear-gradient(78deg, #2681d133 20%, #2020e333 95%, var(--brand-sky);

```

### Hover State CSS (Intercepted)

**85 hover rule lines** captured from CSS files. Key interactive transitions from real CSS (not inferred):

```css
.pika-prev:hover,
.pika-next:hover {
    opacity: 1;}

.pika-button:hover,
.pika-row.pick-whole-week:hover .pika-button {
    color: #fff;
    background: #ff8000;
    box-shadow: none;
    border-radius: 3px;}

.sib-is-today:hover .pika-button{color:#fff}

.pika-button:hover,.pika-row.sib-pick-whole-week:hover .pika-button{background:#0092ff}

.sib-sms-tooltip:hover .sib-sms-tooltip__box{display:block}

.sib-sms-select__list li:hover,.sib-sms-select__list li.sib-is-selected{background-color:#8ed8fd}

.sib-popup .sib-sms-select__list li:hover,.sib-popup .sib-sms-select__list li.sib-is-selected{background-color:#8ed8fd}

.sib-menu__item:hover{background-color:#8ed8fd}
```

> **Note**: All values above are extracted from the live site's CSS files. The font files are saved locally by Prism and embedded in the output HTML. Use them as-is for maximum fidelity.

## 11.2 Measured Reality (CDP Engine)

Captured directly from Chrome's engine across **all 826 rendered nodes** — not a sample. These are the values the page *actually paints*, weighted by how often they appear.

### Real Responsive Breakpoints
**9 breakpoints** read from the live `@media` rules (not guessed):
`375px` · `400px` · `479px` · `480px` · `500px` · `767px` · `768px` · `991px` · `1280px`

### Measured Design Scale
**Type scale by usage** (× = paint count): `16px`×539 · `36px`×128 · `24px`×43 · `20px`×42 · `44px`×24 · `14px`×22 · `72px`×10 · `13px`×8

**Radius scale** (× = paint count): `20px`×29 · `10px`×17 · `16px`×12 · `8px`×5 · `22px`×1 · `50%`×1

**Weights** (× = paint count): `400`×721 · `600`×65 · `700`×26 · `500`×12

**Layout gaps** (× = paint count): `6px`×10 · `20px`×10 · `32px`×9 · `8px`×8 · `10px`×3 · `12px`×3 · `16px`×2 · `24px`×1

**Elevation (real shadows)**:
```css
rgba(0, 0, 0, 0.25) 0px 20px 50px 0px
rgba(0, 0, 0, 0.2) 0px 4px 12px 0px
```

### Provenance — measured styles on key elements
Read from the live CSSOM (includes runtime-injected CSS). This is *what actually styles the page*, by element:

```css
body { color:#333; background-color:#fff; font-family:Arial, sans-serif; font-size:14px }
body { color:#333; font-family:Arial, Helvetica Neue, Helvetica, sans-serif; font-size:14px }
body { font-family:var(--outfit); color:var(--brand-black); font-size:1rem }
header { transition:background-color .4s ease-in-out, transform .4s ease-in-out }
header { background-color:var(--white) }
h1 { font-size:2em }
h1 { font-size:38px }
h1 { font-family:var(--dela-gothic-one); font-weight:600 }
h1 { color:var(--brand-black); font-size:4.25rem; font-weight:400 }
h2 { font-size:32px }
h2 { font-size:32px; font-weight:bold }
h2 { font-family:var(--dela-gothic-one); font-weight:600 }
```

> Selectors normalised to their semantic element — source class names are often build-hashed (`.bgDIHX`) and not reusable. The declarations + CSS vars are the transferable part.

---
*Generated by Prism — automated Playwright extraction + design analysis.*
*Source: https://www.mavoie.org | 2026-06-11T06:12:04.583Z*
*Values extracted via getComputedStyle() (rendered) + CSS custom properties (tokens, marked `(token)`). Token-only values may not be painted — verify against the live site before shipping.*