---
version: alpha
name: renault.com
description: "Light product system built on #ffffff with #786450 as the primary CTA accent. Type anchored in RenaultGroup-Variable at 40px / weight 700. Extracted automatically from https://renault.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)."
narrative: |
renault.com is built on a pure-white canvas (rgb(255, 255, 255)).
The system uses rgb(120, 100, 80) as the singular interactive color.
Sharp 0px corners on CTAs — architectural restraint, engineering precision alongside RenaultGroup-Variable as the primary typeface.
Depth comes from borders and surface contrast rather than shadows — a flat, structural elevation model.
Motion is a first-class concern — 188 keyframe animations plus transition-driven interactions.
colors:
background: "#ffffff"
surface-1: "rgba(255, 255, 255, 0.5)"
surface-2: "#f2f2f2"
ink-subtle: "#978b7f"
primary: "#786450"
on-primary: "#111111"
primary-hover: "#e60000"
hairline: "#978b7f"
typography:
display-xl:
fontFamily: "RenaultGroup-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 40px
fontWeight: 700
lineHeight: 0.95
letterSpacing: 0
display-md:
fontFamily: "RenaultGroup-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 30px
fontWeight: 700
lineHeight: 1
letterSpacing: 0
body:
fontFamily: "RenaultGroupAH-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 16px
fontWeight: 400
lineHeight: 1.4
letterSpacing: 0
body-sm:
fontFamily: "RenaultGroupAH-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 30px
fontWeight: 700
lineHeight: 1.4
letterSpacing: 0
caption:
fontFamily: "RenaultGroupAH-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 14px
fontWeight: 700
lineHeight: 1
letterSpacing: 0
button:
fontFamily: "RenaultGroup-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 14px
fontWeight: 700
lineHeight: 1.71
letterSpacing: 0
eyebrow:
fontFamily: "RenaultGroupAH-Variable, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif"
fontSize: 14px
fontWeight: 400
lineHeight: 1.4
letterSpacing: 0
rounded:
none: 0px
xs: 4px
sm: 16px
md: 24px
lg: 100px
xl: 108px
pill: 9999px
spacing:
xxs: 2px
xs: 8px
sm: 12px
md: 13px
lg: 32px
xl: 40px
xxl: 64px
components:
button-icon-button:
backgroundColor: "transparent"
textColor: "{colors.surface-1}"
typography: "{typography.button}"
rounded: "{rounded.lg}"
button-icon-button-2:
backgroundColor: "transparent"
textColor: "#000000"
typography: "{typography.button}"
rounded: "{rounded.lg}"
button-pill:
backgroundColor: "#000000"
textColor: "{colors.surface-1}"
typography: "{typography.button}"
rounded: "{rounded.lg}"
padding: 19px 24px
card-standard-card:
backgroundColor: "transparent"
typography: "{typography.body}"
rounded: "{rounded.sm}"
padding: 56px
cta-banner-full-width-cta:
backgroundColor: "#000000"
textColor: "{colors.surface-1}"
typography: "{typography.body}"
rounded: "{rounded.none}"
padding: 0px 0px 104px
extracted_at: "2026-06-11T05:02:11.687Z"
completeness: 69
scoreVersion: "v2"
---
# Design System — renault.com
> Extracted automatically by Prism from https://renault.com
> Date: 2026-06-11
> Viewport: Desktop 1440x900 + Mobile 390x844
> Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted).
## 0. Design DNA
**Density**: moderate | **Motion**: expressive | **Weight**: heavy | **Aesthetic**: soft-rounded
| Dimension | Value | Signal |
|---|---|---|
| Canvas | neutral | `#ffffff` |
| Type posture | sans-led (RenaultGroupAH-Variable) | "Toutes nos actualités par thém" |
| Color assertion | dual-accent | #786450 |
| Whitespace | moderate | section rhythm 52px |
| Interaction | expressive | 188 keyframes, 7 transitions |
| Radius language | soft-pill | from token scale |
**Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · soft-pill · expressive-motion`
> **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc):
>
> - **Canvas**: `rgb(255, 255, 255)` is the page background. Every component composits against this.
> - **Accent**: `rgb(120, 100, 80)` for primary CTAs ONLY. Never decorative.
> - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role.
> - **Section rhythm**: 52px between major bands. Card padding: 32px.
> - **Default radius**: 16px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips.
> - **Forbidden**: Do NOT introduce heavy box-shadows — this system relies on borders for separation
>
> **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending.
## 1. Visual Theme & Atmosphere
**Signature:** an atmospheric gradient mesh in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel.
renault.com uses a pure-white canvas (`#ffffff`), letting typography, color and imagery carry the visual weight.
Headlines are set in **RenaultGroup-Variable**, a sans-serif display face (the dominant type signature, e.g. "Toutes nos actualités par thématiques" at 40px). A second display voice — **RenaultGroupAH-Variable** (sans) — appears in lower bands (e.g. "L’ère de l’IA agentique s’ouvre avec askrnlt : une nouvelle "), used for editorial accent. Body text is set in **RenaultGroupAH-Variable**. Headlines use weight 700 for confident, assertive presence — the brand wants to be heard. Negative letter-spacing at display sizes (-1.8px at 30px) compresses headlines into engineered blocks, dense and precise.
Body text reads in Pure Black (`#000000`) (contrast ratio 21.0:1, well above WCAG AA). **Dim Gray** (`#786450`) provides interactive distinction without visual aggression. Shadow is absent by design — depth is conveyed through translucent borders and luminance steps rather than light simulation.
Motion design uses smooth easing curves for polished state transitions.
**Key Characteristics:**
- Background: Pure White (`#ffffff`)
- Primary typeface: RenaultGroup-Variable
- Accent: Dim Gray (`#786450`)
- Display: 30px weight 700, letter-spacing -1.8px
- Custom fonts loaded: RenaultGroup-Variable, RenaultGroupAH-Variable
## 2. Color Palette & Roles
### Background & Surface
- **Pure White** (`#ffffff`): Page background (primary)
- **Off-White** (`#f2f2f2`): Surface / elevated background
### Text & Content
- **Pure Black** (`#000000`): Primary body text
### Accent & Interactive
- **Medium Gray** (`#978b7f`): Interactive / accent
- **Dim Gray** (`#786450`): Interactive / accent
- **Red** (`#e60000`): Interactive / accent
### Border & Divider
- **Light Grey** (`#cccccc`): Borders / dividers
- **Light Grey** (`#bfbfbf`): Borders / dividers
### Full Extracted Palette
**9 colors rendered on the page** + **16** more declared in design tokens (CSS custom properties — not necessarily painted). (8 categorized above + 17 additional below.)
Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out.
- `#9e9e9e` — Grey
- `#005a87` — #005a87 *(token)*
- `#7a00df` — #7a00df *(token)*
- `#f8f8fd` — Off-White *(token)*
- `#edeceb` — Whitesmoke *(token)*
- `#2f2f2f` — Charcoal *(token)*
- `#1e1e1e` — Near-Black *(token)*
- `#b2b2b2` — Grey *(token)*
- `#e0e0e0` — Whitesmoke *(token)*
- `#ccc5be` — Silver *(token)*
- `#e4e2e2` — Whitesmoke *(token)*
- `#427ce1` — Blue *(token)*
- `#f0f0f0` — Off-White *(token)*
- `#ff6333` — #ff6333 *(token)*
- `#757575` — Slate Grey *(token)*
- `#007cba` — #007cba *(token)*
- `#006ba1` — #006ba1 *(token)*
### Gradients & Decorative Fills
- `linear-gradient(0deg, rgba(0, 0, 0, 0.55), rgba(0, 0, 0, 0.55)), linear-gradient(rgba(0, 0, 0, 0) 36…` — (nav)
### CSS Custom Properties (Design Tokens)
**Spacing Token**
- `--section--padding-y`: `3rem`
**Border Radius Token**
- `--border-radius--circle`: `100%`
- `--border-radius--medium`: `16px`
- `--border-radius--none`: `0`
- `--border-radius--soft`: `4px`
**Shadow Token**
- `--shadow--large`: `0 50px 120px -40px hsla(0,0%,59%,.2),0 20px 60px -30px rgba(0,0,0,.5)`
**Font Weight Token**
- `--font-weight--extra-light`: `200`
- `--font-weight--medium`: `500`
- `--font-weight--regular`: `400`
- `--font-weight--light`: `300`
**Font Size Token**
- `--wp--preset--font-size--huge`: `42px`
- `--wp--preset--font-size--normal`: `16px`
**Other tokens**
- `--color--black-70`: `hsl(0deg 0% 0%/0.7)`
- `--validation-black-text`: `#000`
- `--color--bento`: `0deg 0% 11%`
- `--wp-admin-theme-color-darker-20`: `#005a87`
- `--color--primary`: `30deg 10.34% 54.51%`
- `--color--tan`: `39deg 42% 74%`
- `--color--grey-surface`: `30deg 2% 49%`
- `--wp-bound-block-color`: `#7a00df`
## 3. Typography Rules
### Font Families
- **Primary**: `RenaultGroupAH-Variable`
- **Secondary**: `RenaultGroup-Variable`
- **Font 3**: `dashicons`
### Custom Fonts Loaded
- **dashicons** weight 400 (normal)
- **RenaultGroup-Variable** weight 300 1000 (normal)
- **RenaultGroupAH-Variable** weight 300 1000 (normal)
### Typography Hierarchy
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|------|------|------|--------|-------------|----------------|-------|
| Display Hero | RenaultGroup-Variable | 40px | 700 | 0.95 | normal | Main headline (h2) |
| Sub-heading | RenaultGroup-Variable | 30px | 700 | 1 | normal | Third-level heading (h3) |
| Link Large | RenaultGroupAH-Variable | 30px | 700 | 1.4 | normal | Link (30px) — Decoration: none |
| Card Title | RenaultGroupAH-Variable | 16px | 700 | 1.4 | normal | Card headings |
| Body | RenaultGroupAH-Variable | 16px | 400 | 1.4 | normal | Standard reading text |
| Button | RenaultGroup-Variable | 14px | 700 | 1.71 | normal | Button label (14px) |
| Caption / Badge | RenaultGroupAH-Variable | 14px | 700 | 1 | normal | small text (14px) |
| Eyebrow / Overline | RenaultGroupAH-Variable | 14px | 400 | 1.4 | normal | Label above heading, uppercase tag |
| Button | RenaultGroup-Variable | 13.3333px | 400 | normal | normal | Button label (13.3333px) |
| Button Small | RenaultGroupAH-Variable | 12px | 700 | normal | normal | Button label (12px) |
| Button Small | RenaultGroupAH-Variable | 12px | 400 | 1.4 | normal | Button label (12px) |
| Caption / Badge | RenaultGroupAH-Variable | 12px | 600 | 1.4 | normal | small text (12px) |
### Font Weight Scale
CSS custom properties define 6 explicit weight steps:
- `--font-weight--extra-light`: `200` — ExtraLight
- `--font-weight--light`: `300` — Light
- `--font-weight--regular`: `400` — Regular
- `--font-weight--medium`: `500` — Medium
- `--font-weight--semi-bold`: `600` — SemiBold
- `--font-weight--bold`: `700` — Bold
### Full Font Size Scale
Sizes detected in the design (descending): `40px`, `30px`, `24px`, `16px`, `14px`, `13.33px`, `12px`, `8px`
> 2 size(s) detected outside the sampled hierarchy (24px, 8px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles.
## 4. Component Stylings
### Buttons
**Icon Button**
- Background: `transparent`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 0px
- Radius: 100px
- Border: 1px solid rgb(255, 255, 255)
- Font: 14px weight 700
- Use: Toolbar/UI icons
- Hover: cursor: `pointer`
**Icon Button**
- Background: `transparent`
- Text: `#000000`
- Padding: 0px
- Radius: 100px
- Font: 14px weight 700
- Use: Toolbar/UI icons
- Hover: cursor: `pointer`
**Pill**
- Background: `#000000`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 19px 24px
- Radius: 100px
- Border: 1px solid rgba(0, 0, 0, 0)
- Font: 14px weight 700
- Use: Status pills, tags, chips
- Hover: cursor: `pointer`
**Secondary**
- Background: `#9e9e9e`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 32px
- Radius: 16px
- Font: 16px weight 400
- Use: Secondary action
- Hover: cursor: `pointer`
### Cards & Containers
**Standard Card**
- Background: `transparent`
- Padding: 56px
- Radius: 16px
- Use: Content containers, listing items
### CTA Banners
**Full-width CTA**
- Background: `#000000`
- Text: `#ffffff` `{colors.surface-1}`
- Padding: 0px 0px 104px
- Radius: 0px
- Font: 16px weight 400
- Use: Full-width conversion strip with headline + button
- Hover: cursor: `pointer`
## 4b. Component Behaviors (State Matrix)
### Interaction State Narrative
*State transitions extracted via Playwright simulation — exact values in the YAML matrix below.*
```yaml
component-behaviors:
button:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(255, 255, 255)"
hover:
bg: "transparent"
fg: "inherit"
link:
default:
bg: "rgb(0, 0, 0)"
fg: "rgb(255, 255, 255)"
card:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(255, 255, 255)"
navLink:
default:
bg: "rgb(0, 0, 0)"
fg: "rgb(255, 255, 255)"
badge:
default:
bg: "rgba(255, 255, 255, 0.2)"
fg: "rgb(255, 255, 255)"
border: "1px solid rgba(0, 0, 0, 0)"
footerLink:
default:
bg: "rgba(0, 0, 0, 0)"
fg: "rgb(0, 0, 0)"
```
**Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand.
## 4c. Component Vocabulary (Closed System)
*This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.*
### Buttons
- **3 shape(s)** in this system: `Icon Button`, `Pill`, `Secondary`
- **DO NOT introduce new buttons variants** without justification
### Cards & Containers
- **1 shape(s)** in this system: `Standard Card`
- **DO NOT introduce new cards & containers variants** without justification
### CTA Banners
- **1 shape(s)** in this system: `Full-width CTA`
- **DO NOT introduce new cta banners variants** without justification
## 5. Layout Principles
### Layout Type
**hero + sections**
### Grid
Single column, centered content
### Max Width
972px
### Spacing System
Compact spacing — information density prioritized
| Token | Value |
|-------|-------|
| xxs | 2px |
| xs | 8px |
| sm | 12px |
| md | 13px |
| base | 16px |
| lg | 32px |
| xl | 40px |
| 2xl | 52px |
| 3xl | 64px |
### Border Radius Scale
| Name | Value | Use |
|------|-------|-----|
| None | 0px | No rounding |
| Xs | 4px | Tiny corners (badges, micro elements) |
| Sm | 16px | Buttons, inputs, small elements |
| Md | 24px | Cards, containers |
| Lg | 100px | Large rounded elements, pill segments |
| Xl | 108px | Category strips, featured containers |
| Full | 9999px | Pills, avatars, circular elements |
### Shape Language
| Component | Border Radius |
|-----------|---------------|
| Buttons | `100px` |
| Cards & Containers | `16px` |
| CTA Banners | `0px` |
| Page Body | `0px` |
| Navigation | `0px` |
**Shape Personality**: Sharp + Pill Contrast — Angular precision with pill-shaped accents (status badges, tags). Creates strong visual hierarchy.
**Full Radius Spectrum**: 0px, 4px, 16px, 24px, 100px (from `allBorderRadii` scan)
## 5b. Spacing Rhythm Names
**Measured section padding**: bands use ~56px internal vertical padding (up to 104px) — **standard**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone.
*Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.*
| Name | Value | Use case |
|------|-------|----------|
| **hero** | `64px` | Top/bottom of full-bleed hero sections |
| **section** | `40px` | Between major bands (color change, content shift) |
| **subsection** | `32px` | Within a section, between content groups |
| **card** | `13px` | Card padding, list-item spacing |
| **compact** | `12px` | Form fields, tight clusters, badge padding |
| **micro** | `8px` | Icon-text gap, tag inner padding |
**Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.).
## 5c. Widget & Structure Library
Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values).
**5/8 structural patterns detected.**
### Hero Pattern
- **Composition:** left-aligned —
- **Viewport coverage:** 119px tall (not full-viewport)
- **Heading:** "Renault Group" — 30px left-aligned
- **CTAs:** 2 (primary: "Accéder au contenu principal")
- **Clone instruction:** Reproduce the **left-aligned** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text.
### Navigation Pattern
- **Position:** static (scrolls with page)
- **Layout:** logo-left-links-left — Logo and links both on the left (CTAs typically right)
- **Height:** 80px
- **Logo:** ✓ present
- **Nav links:** 2 primary items
- **CTAs in nav:** 0 (no buttons — links only)
- **Search:** ✓ search input visible in nav
- **Clone instruction:** Build a static logo left links left navigation. Link-only — no button styling needed.
### Card Grid Pattern
- **Card count:** 4 cards detected
- **Columns (desktop):** 1-up grid
- **Card dimensions:** 1184×617px (aspect 1.92:1)
- **Gap:** 0px between cards
- **Content:** ✓ image
- **Image position:** top
- **Clone instruction:** Build a 1-column grid (desktop) with cards at ~1.92:1 aspect ratio. Each card has an image at the top.
### CTA Banner Pattern
- **Banner count:** 6
- **Position:** multiple
- **Visual treatment:** ✓ contrasting background
- **Primary CTA text:** "Actualités du Groupe285 articles"
- **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background.
### Footer Pattern
- **Columns:** 6
- **Links:** 32 total
- **Height:** 1131px
- **Includes:** ✗ no newsletter | ✓ social icons |
- **Clone instruction:** Build a 6-column footer with ~5 links per column, social media links.
## 6. Depth & Elevation
| Level | Treatment | Use |
|-------|-----------|-----|
| Flat (Level 0) | No shadow | Page background, content blocks |
**Shadow Philosophy**: Flat design — no shadows used. Borders and spacing define structure.
## 7. Motion & Interaction
### Dominant Easing Curves
| Curve | Semantic Name |
|-------|---------------|
| `cubic-bezier(0.4,0,0.2,1)` | Material Standard — Balanced |
| `ease` | CSS ease — Default |
| `ease-out` | Ease Out — Decelerating |
### Duration Scale
| Value | Tier | Typical Use |
|-------|------|-------------|
| `150ms` | Fast | Hover states, micro-interactions |
| `200ms` | Normal | Panel open/close, navigation |
| `300ms` | Normal | Panel open/close, navigation |
### Copy-Paste Transition Snippets
**All Props**
```css
transition: 0.15s cubic-bezier(0.4, 0, 0.2, 1);
```
**Color / Background**
```css
transition: color 0.15s cubic-bezier(0.4, 0, 0.2, 1), background-color 0.15s cubic-bezier(0.4, 0, 0.2, 1), border-color 0.15s cub...;
```
**Opacity**
```css
transition: opacity 0.3s ease-out, top 0.3s ease-out;
```
**All Props**
```css
transition: 0.2s ease-in-out;
```
### Keyframe Animation Catalog
| Animation Name | Type | Animated Props | Use Hint |
|----------------|------|----------------|----------|
| `pulse` | Custom | background-position-x, background-position-y | Attention / status |
| `Accordion_accordion-up__9US55` | Custom | height | UI transition |
| `Accordion_accordion-down__J7mnm` | Custom | height | UI transition |
| `Dialog_enter__2M3wc` | Fade + Move | opacity, transform | Element entrance |
| `Dialog_exit__XNHjg` | Fade + Move | opacity, transform | Element exit |
| `Dialog_slideInFromRight__YAxOz` | Fade + Move | opacity, transform | Panel / drawer enter |
| `Dialog_slideInFromLeft__DxGR2` | Fade + Move | opacity, transform | Panel / drawer enter |
| `Dialog_slideInFromBottom__i2bre` | Fade + Move | opacity, transform | Panel / drawer enter |
| `Dialog_slideInFromTop__0GdnE` | Fade + Move | opacity, transform | Panel / drawer enter |
| `Dialog_slideOutToRight__Z6d8W` | Fade + Move | opacity, transform | Panel / drawer exit |
| `Dialog_slideOutToLeft___vvqB` | Fade + Move | opacity, transform | Panel / drawer exit |
| `Dialog_slideOutToBottom__akdTJ` | Fade + Move | opacity, transform | Panel / drawer exit |
| `Dialog_slideOutToTop__r9aUu` | Fade + Move | opacity, transform | Panel / drawer exit |
| `Dialog_caret-blink__jYd2G` | Fade | opacity | Attention / status |
| `Dialog_fadeIn__vkKfE` | Fade | opacity | Element entrance |
| `Dialog_fadeOut__MIOy1` | Fade | opacity, visibility | Element exit |
| `Dialog_pulse__QXtz4` | Fade | opacity | Attention / status |
| `Dialog_spin__Orbln` | Rotate / Spin | transform | Loading indicator |
| `DropdownMenu_enter__063in` | Fade + Move | opacity, transform | Element entrance |
| `DropdownMenu_exit__GlxOy` | Fade + Move | opacity, transform | Element exit |
> *168 additional animations omitted (repetitive variants). See raw keyframes in `raw-css.json`.*
### Motion Fingerprint
- **Speed Character**: Balanced Pacing (median duration: `200ms`)
- **Dominant Easing**: custom cubic-bezier curves
- **Animation Library**: 188 unique animations (188 total including variants)
> This design moves with balanced pacing timing using custom cubic-bezier curves, creating a UI that feels natural and fluid.
## 8. Do's and Don'ts
### Do
- Use RenaultGroupAH-Variable as the primary typeface — it defines the brand personality
- Use negative letter-spacing (-1.8px) at display sizes for compressed, editorial headlines
- Use Dim Gray (`#786450`) as the primary accent — it's the brand's signature interactive color
- Use 16px border-radius on buttons — the standard corner rounding for interactive elements
- Apply 56px padding inside cards — matches the design system's content breathing room
- Use 16px border-radius on cards — consistent with the grid card corners
- Maintain nav height at 80px — consistent vertical space for the navigation bar
- Include exactly 2 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose
- Include a search input directly in the nav — discoverability is a primary UX value here
- Each card includes a top image — imagery is part of the card identity, not optional
- Repeat the primary CTA across 6 banner sections — conversion paths are layered, not single
- Build a content-dense footer (6 columns, ~32 links) — this site treats the footer as a sitemap, not an afterthought
### Don't
- Don't substitute with generic sans-serif or serif — the custom font carries the brand
- Don't increase letter-spacing on headings — the type is designed to run tight at scale
- Don't introduce additional saturated accent colors — the palette is intentionally controlled
- Don't collapse or hide the nav on scroll without an explicit scroll-triggered animation — the design uses fixed nav presence
- Don't make the nav sticky — this design lets it scroll away to maximize content focus
- Don't put a CTA button in the nav — this design uses links only at the top
## 7b. Enforceable Brand Rules
*Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.*
```yaml
rules:
- id: brand-canvas-001
type: do
rule: "Always use the page background `rgb(255, 255, 255)` as the base canvas"
why: "Every component is designed to composit against this exact tone"
test: "document.body.style.backgroundColor === 'rgb(255, 255, 255)'"
- id: brand-accent-001
type: do
rule: "Reserve `rgb(120, 100, 80)` for primary CTAs and brand-mark signals only"
why: "Single chromatic assertion device — overuse dilutes meaning"
test: "querySelectorAll('[style*=\"rgb(120, 100, 80)\"]').length <= 3 per fold"
- id: brand-depth-001
type: dont
rule: "Do NOT introduce drop shadows on cards or sections"
why: "Containment is achieved via borders, not elevation — adding shadows breaks the depth contract"
test: "getComputedStyle(card).boxShadow === 'none'"
```
## 9. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile | 400px | Single column, compact spacing |
| Mobile Large | 610px | Expanded mobile layout |
| Mobile Large | 767px | Expanded mobile layout |
| Tablet | 1023px | Multi-column grids begin |
| Desktop | 1260px | Full feature layout |
| Large Desktop | 1440px | Maximum content width |
### Token Diff — Desktop vs Mobile
| Element | Property | Desktop | Mobile |
|---------|----------|---------|--------|
| body | line-height | `22.4px` | `19.2px` |
| nav | padding | `0px 40px` | `16px` |
| hero | padding | `151px 0px 32px` | `151px 12px 32px` |
| hero | height | `844px` | `697px` |
| button | font-size | `12px` | `16px` |
| button | width | `36px` | `auto` |
| card | padding | `56px` | `24px` |
| card | width | `1144px` | `326px` |
### Collapsing Strategy
- Navigation: horizontal links → hamburger menu on mobile
- Cards: multi-column → stacked vertical on mobile
- Footer: multi-column → stacked single column on mobile
### Touch Targets
- Buttons: 0px padding
- Navigation: adequate spacing between items
- Interactive elements: minimum 44px touch target recommended
### Collapsing Narrative
How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions):
- **Hero CTAs:** 2 on desktop → 1 on mobile (secondary CTAs dropped on small screens).
- **Footer columns collapse:** 6 columns (desktop) → 2 columns (mobile).
## 7c. Visual Effects & Dynamic Behavior
*The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.*
- **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(30px)`).
- **CSS-variable animations** (5) — animated custom properties.
> **Motion fingerprint**: glassmorphism (10 layers)
## 9b. Visual Tone & Photography
**Tone:** Photography-driven
The site is dominated by photography (JPG/WebP). Photos carry the brand voice as much as the typography. Use authentic, brand-appropriate imagery — generic stock will degrade quality.
**Canonical Brand Image (OG):**
- https://assets.renaultgroup.com/uploads/2025/06/Logo-RG-yoast.png (1200×1200px)
*This is the image shown when the site is shared on social media — represents the brand visual essence.*
**Hero Image (above-fold dominant visual):**
- Aspect: 2.82:1 (ultra-wide cinematic)
- Rendered size: 2880×1020px
- *Use this aspect ratio + composition for your clone's hero — mimicking the proportion preserves the visual hierarchy.*
**Aspect Ratio Distribution:**
- Landscape (1.15–2.3): 6 (29%)
- Portrait (<0.87): 8 (38%)
- Square (0.87–1.15): 6 (29%)
- Ultra-wide (>2.3): 1 (5%)
**Media Format Mix:**
- JPG: 18 (typically photographic content)
- SVG: 4 (icons, illustrations, decorative geometry)
**Average rendered image size:** 630×469px
**Above-fold image count:** 5 / 21
**Decorative Patterns Detected:**
- 2 multi-stop linear gradients (mesh-like, 3+ color stops) — the brand leans on rich color transitions for visual depth
- 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents
- **Glassmorphism** detected (`backdrop-filter: blur`) — layered transparent surfaces with blur, modern OS-like aesthetic
**Clone instruction for decorative work:** Glassmorphism is a brand signature — use `backdrop-filter: blur(20px)` on overlapping surfaces.
**Imagery Guidance for clones:**
- Source authentic photography (or licensed stock that matches the brand mood) — placeholders will visibly degrade the clone.
- Match the dominant aspect ratio (see above) so card grids and hero compositions hold.
## 10. Agent Prompt Guide
### Quick Reference
- Background: Pure White (`#ffffff`)
- Primary text: Pure Black (`#000000`)
- Accent: Dim Gray (`#786450`)
- Border: Medium Gray (`#978b7f`)
- Font: RenaultGroupAH-Variable
- Body: 16px weight 400
### Example Component Prompts
- "Create a hero section on Pure White background (#ffffff). Headline at 30px RenaultGroupAH-Variable weight 700, line-height 0.67, letter-spacing -1.8px, color #000000."
- "Create the primary CTA button: `#786450` background, `#ffffff` text, 9999px border-radius, 9px 18px padding, 700 weight, RenaultGroupAH-Variable font."
- "Design a card on `transparent` background. Border: none. Radius: 16px. Shadow: none. Padding: 56px."
- "Build navigation: relative on `#ffffff`. RenaultGroupAH-Variable 16px weight 400 for links."
### Iteration Guide
1. **Canvas**: Set the light canvas to Pure White (`#ffffff`) — every component is composited against this exact base.
2. **Typography**: All type in RenaultGroupAH-Variable, weight range 200–700. Never exceed 700 — heavier weights break the brand's tonal restraint.
3. **Accent**: Dim Gray (`#786450`) is the sole interactive color. On hover → Red (`#e60000`). Use CSS transitions, not opacity/brightness filters.
4. **Motion**: All transitions use `cubic-bezier(0.4,0,0.2,1)`. Never use linear for UI transitions — preserve the brand's easing personality.
5. **Shape**: CTAs at `0px`, cards at `16px`. Apply border-radius from the extracted scale only — don't invent intermediate values.
6. **Spacing**: Use the `--ca-space-*` token scale (8px–40px). All padding, margin, and gap values are multiples from this scale — no magic numbers.
7. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent.
## 11. CSS Design Tokens Raw Export
*Copy-paste ready `:root {}` block — all values extracted directly from the live site.*
```css
/* Colors */
:root {
--ca-surface-1: #ffffff;
--ca-surface-2: #f2f2f2;
--ca-hairline: #978b7f;
--ca-primary: #786450;
--ca-on-primary: #111111;
--ca-primary-hover: #e60000;
}
/* Typography */
:root {
--ca-font-primary: "RenaultGroup-Variable", system-ui, sans-serif;
--ca-text-display: 40px;
--ca-text-body: 16px;
--ca-text-small: 30px;
--ca-text-caption: 14px;
--ca-text-button: 14px;
}
/* Spacing & Radius */
:root {
--ca-space-xxs: 2px;
--ca-space-xs: 8px;
--ca-space-sm: 12px;
--ca-space-md: 13px;
--ca-space-base: 16px;
--ca-space-lg: 32px;
--ca-space-xl: 40px;
--ca-space-2xl: 52px;
--ca-space-3xl: 64px;
--ca-radius-none: 0px;
--ca-radius-xs: 4px;
--ca-radius-sm: 16px;
--ca-radius-md: 24px;
--ca-radius-lg: 100px;
--ca-radius-xl: 108px;
--ca-radius-full: 9999px;
}
```
## 13. Page Structure Skeleton
*The actual layout the source site uses. Reproduce these sections in order to match the site structure.*
```yaml
page-skeleton:
- section: hero
tag: div
height: 6280px
width: full-bleed
layout: block
children: 2
- section: header
tag: header
height: 119px
width: full-bleed
layout: block
children: 3
- section: unknown
tag: div
height: 1020px
width: full-bleed
layout: block
children: 1
bg: "rgb(0, 0, 0)"
- section: content-section
tag: section
height: 844px
width: full-bleed
layout: block
children: 1
vertical-padding: ~92px (generous)
padding: "151px 0px 32px"
- section: feature-section
tag: main
height: 5173px
width: full-bleed
layout: block
children: 1
bg: "rgb(255, 255, 255)"
vertical-padding: ~60px (generous)
padding: "119px 0px 0px"
- section: header
tag: nav
height: 80px
width: full-bleed
layout: flex-row justify=normal
children: 2
bg-treatment: mesh-gradient
padding: "0px 40px"
- section: content-section
tag: div
classes: ["is-loop"]
height: 617px
width: full-bleed
layout: block
children: 1
- section: content-section
tag: div
classes: ["carousel-hero"]
height: 661px
width: full-bleed
layout: block
children: 4
- section: unknown
tag: div
classes: ["active", "is-in-view"]
height: 617px
width: 1184px
layout: block
children: 1
vertical-padding: ~56px (generous)
padding: "0px 0px 0px 40px"
- section: unknown
tag: div
classes: ["is-in-view"]
height: 617px
width: 1184px
layout: block
children: 1
vertical-padding: ~56px (generous)
padding: "0px 0px 0px 40px"
- section: unknown
tag: div
height: 617px
width: 1184px
layout: block
children: 1
vertical-padding: ~56px (generous)
padding: "0px 0px 0px 40px"
- section: unknown
tag: div
classes: ["is-in-view"]
height: 617px
width: 1184px
layout: block
children: 1
vertical-padding: ~56px (generous)
padding: "0px 0px 0px 40px"
- section: unknown
tag: div
height: 84px
width: 1032px
layout: block
children: 1
- section: unknown
tag: div
height: 84px
width: 1032px
layout: block
children: 1
- section: content-section
tag: section
height: 356px
width: full-bleed
layout: block
children: 1
bg-treatment: linear-gradient
vertical-padding: ~80px (generous)
padding: "56px 0px 104px"
- section: feature-section
tag: section
height: 1454px
width: full-bleed
layout: block
children: 1
bg: "rgb(0, 0, 0)"
vertical-padding: ~52px
padding: "0px 0px 104px"
- section: feature-section
tag: section
height: 735px
width: full-bleed
layout: block
children: 1
bg: "rgb(255, 255, 255)"
vertical-padding: ~80px (generous)
padding: "80px 0px"
- section: section
tag: section
height: 304px
width: full-bleed
layout: block
children: 1
bg: "rgb(0, 0, 0)"
vertical-padding: ~104px (airy)
padding: "104px 0px"
- section: unknown
tag: div
classes: ["section-wrapper"]
height: 96px
width: full-bleed
layout: block
children: 1
padding: "0px 40px"
- section: unknown
tag: div
classes: ["text-align-center", "wp-button-wrapper"]
height: 96px
width: 1360px
layout: block
children: 1
padding: "32px 0px 0px"
- section: feature-section
tag: section
height: 886px
width: full-bleed
layout: block
children: 1
bg: "rgb(0, 0, 0)"
vertical-padding: ~52px
padding: "0px 0px 104px"
- section: section
tag: section
height: 739px
width: full-bleed
layout: block
children: 1
bg: "rgb(0, 0, 0)"
vertical-padding: ~52px
padding: "0px 0px 104px"
- section: footer
tag: footer
height: 1131px
width: full-bleed
layout: block
children: 3
vertical-padding: ~32px
padding: "32px"
- section: footer
tag: section
height: 636px
width: 1376px
layout: block
children: 3
bg: "rgb(242, 242, 242)"
vertical-padding: ~40px
padding: "40px 64px"
- section: footer
tag: section
height: 284px
width: 1376px
layout: block
children: 1
bg: "rgb(242, 242, 242)"
vertical-padding: ~40px
padding: "40px 64px"
```
**Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block).
## 14. Copy Library (Real Content from Source)
*Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.*
```yaml
copy:
section-headings:
- "Toutes nos actualités par thématiques"
- "Les 3 piliers de notre stratégie de développement durable"
sub-headings:
- "Nos offres d'emploi"
- "Rapport intégré 2025 – 2026"
ctas:
- "FR Choisir une langue"
- "ON OFF"
- "Groupe"
- "Précèdent"
- "Découvrez notre magazine"
- "En savoir plus"
navigation:
- "Presse"
- "Accéder au contenu principal"
- "RNO 26,69 € -1,59 %"
- "Renault Group"
- "Groupe"
- "Nos marques"
- "Responsabilité"
- "Investisseurs"
- "Alpine Cars Events"
- "Dacia Events"
footer-links:
- "Groupe"
- "Plan stratégique « FutuREady » 10.03.2026"
- "Date de publication: 13 mai 2026 Rapport intégré 2025 – 2026"
- "Alpine Cars Events"
- "Politique de confidentialité"
```
**Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording.
## 15. Asset Inventory (Image Roles & Ratios)
*Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.*
```yaml
assets:
hero:
count: 5
avg-ratio: 2.05
common-aspect: "~16:9 landscape"
product:
count: 3
avg-ratio: 0.98
common-aspect: "~1:1 square"
sample-alts:
- "Document d’enregistrement universel 2025 image illustrative"
thumbnail:
count: 3
avg-ratio: 1.01
common-aspect: "~1:1 square"
```
**Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`.
## 16. Component HTML Templates
*Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.*
### Button (primary action)
```html
```
_Source pattern detected: padding `0px` · radius `0px` · weight `700`_
### Generic Card
```html
```
_Source pattern detected: padding `56px` · radius `16px` · shadow `none`_
**Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling.
## 17. Content Architecture & Resources (Links by Purpose)
*The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.*
**By purpose:** **nav** 4 · **social** 3 · **legal** 1 · **footer** 20 · **download** 3 · **other** 28
**Projects / case studies detected** (clustered by URL + featured image):
*Magazine* — medium confidence, 12 items:
| Title | Featured image | Link |
|---|---|---|
| Développer les compétences de nos collaborat | — | https://www.renaultgroup.com/magazine/developpement-durable/developper-les-competences-de-nos-collaborateurs-un-levier-de-transition-juste/ |
| L’ère de l’IA agentique s’ouvre avec askrnlt | — | https://www.renaultgroup.com/magazine/technologie/lere-de-lia-agentique-souvre-avec-askrnlt-une-nouvelle-experience-client-signee-renault/ |
| La Renault 4 électrique a mille usages | — | https://www.renaultgroup.com/magazine/nos-actualites-groupe/la-renault-4-electrique-a-mille-usages/ |
| Le Design-to-Cost ou l’art de concevoir just | — | https://www.renaultgroup.com/magazine/technologie/le-design-to-cost-ou-lart-de-concevoir-juste/ |
| Développement durable FutuREady : transforme | — | https://www.renaultgroup.com/magazine/developpement-durable/futuready-transformer-les-imperatifs-environnementaux-en-leviers-de-performance/ |
| Actualités du Groupe Rapport Intégré 2025-20 | — | https://www.renaultgroup.com/magazine/nos-actualites-groupe/rapport-integre-2025-2026-concilier-developpement-durable-et-performance/ |
| Actualités du Groupe FutuREady : le plan str | — | https://www.renaultgroup.com/magazine/nos-actualites-groupe/futuready-transformer-la-success-story-de-renault-group-en-un-success-system/ |
| Actualités du Groupe La qualité chez Renault | — | https://www.renaultgroup.com/magazine/nos-actualites-groupe/la-qualite-chez-renault-group-immersion-dans-une-transformation-silencieuse-mais-spectaculaire/ |
*Uploads* — medium confidence, 4 items:
| Title | Featured image | Link |
|---|---|---|
| Date de publication: 13 mai 2026 Rapport int | `Renault-Group-%E2%80%93-Rapport-Inte` (ar 1) | https://assets.renaultgroup.com/uploads/2026/05/Renault-Group-Rapport-Integre-2025-2026-We-are-futuREady-FR-VDEF-29-mai.pdf |
| Date de publication: 18 mars 2026 Document d | `DEU_FR_footer.jpg?format=webp&width=` (ar 1) | https://assets.renaultgroup.com/uploads/2026/03/DEU_2025_comp_202603191340.pdf |
| Date de publication: 20 mars 2025 Rapport cl | `Couverture.jpg?format=webp&width=320` (ar 1) | https://assets.renaultgroup.com/uploads/2025/03/RENAULT_Rapport_climat_2024_FR_1920x1080pix_V5_MEL.pdf |
| Rapport intégré 2025 – 2026 — données struct | — | https://assets.renaultgroup.com/uploads/2026/06/rapport-integre-2025-2026.json |
*Nos-Marques* — medium confidence, 3 items:
| Title | Featured image | Link |
|---|---|---|
| Renault Découvrir | `renault-twingo-nav-v5.jpg?format=web` (ar 0.8) | https://www.renaultgroup.com/nos-marques/renault/ |
| Dacia Découvrir | `bigster_dacia_rebond_desk.jpg?format` (ar 0.8) | https://www.renaultgroup.com/nos-marques/dacia/ |
| Alpine Découvrir | `alpine-a390-nav-2.jpg?format=webp&wi` (ar 0.8) | https://www.renaultgroup.com/nos-marques/alpine/ |
**Signals:** 28/59 links carry a featured image · device mockups detected: tablet ×6, laptop ×2 · dominant link roles: footer-link (27), content-card (19), inline-link (9).
---
## Extraction Completeness: 69/100 (C)
| Category | Score | Max | Detail |
|----------|-------|-----|--------|
| Colors & Palette | 11 | 25 | 8 named colors |
| Typography | 20 | 20 | 12 roles defined |
| Components | 12 | 20 | 3 specs extracted |
| Motion & Interaction | 12 | 15 | Keyframes |
| CSS Custom Properties | 9 | 10 | 174 vars |
| Responsive Breakpoints | 5 | 5 | 6 breakpoints |
| Variable Fonts | 0 | 5 | None detected |
## 12. Known Gaps & Confidence
Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback.
*Auto-detected extraction limitations — understand before building:*
- **Licensed web fonts (dashicons, RenaultGroup-Variable, RenaultGroupAH-Variable)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics).
- **Sparse component extraction** — fewer than 5 component types detected. Highly dynamic sections (modals, datepickers, carousels) require interaction to render and are not captured in a static pass.
| Category | What's missing | Fallback strategy |
|----------|----------------|-------------------|
| **Form inputs** | No text input fields detected on this page | Use the documented border-radius + accent border on focus; 12-16px padding inside |
### Per-section confidence
| Section | Confidence | Reason |
|---------|------------|--------|
| §1 Visual Theme | High | Body bg extracted via getComputedStyle() |
| §2 Colors | High | 174 CSS vars (semantic naming requires ≥20 for high) |
| §3 Typography | High | 12 typography roles inferred |
| §4 Components | Medium | 3 component variants captured |
| §7 Motion | High | Keyframes + transitions |
| §8 Do's/Don'ts | High | 18 rules generated; design-decisions.json has evidence per rule |
| §9 Responsive | High | 6 breakpoints detected |
| §9b Photography | High | 21 images, hero present |
## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+)
*Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `