--- version: alpha name: zapier.com description: "Light product system built on #fffefb with #ff4f00 as the primary CTA accent. Type anchored in Degular Display at 56px / weight 500. Extracted automatically from https://zapier.com/ — rendered styles via getComputedStyle() + CSS custom properties (token-only values may not be painted)." narrative: | zapier.com is built on a warm, off-white canvas (rgb(255, 254, 251)). The system uses rgb(255, 79, 0) as the high-saturation accent for primary actions. Crisp CTAs (4px radius) reinforce a precise, technical aesthetic alongside Degular Display as the primary typeface. Degular Display is paired with Inter Fallback for secondary roles. A restrained elevation system (2 distinct shadows) — shadows reserved for the few elements that must lift off the page. Motion is minimal — a few targeted transitions, no decorative animation. colors: background: "#fffefb" surface-1: "#f8f4f0" surface-2: "#eceae3" ink: "#201515" ink-muted: "rgba(32, 21, 21, 0.65)" ink-subtle: "#201515" primary: "#ff4f00" on-primary: "#111111" primary-hover: "#4285f4" hairline: "#605d52" primary-focus: "#201515" typography: display-xl: fontFamily: "Degular Display, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 56px fontWeight: 500 lineHeight: 1 letterSpacing: 0 display-md: fontFamily: "Serrif, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 28px fontWeight: 300 lineHeight: 1.25 letterSpacing: -1px body: fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 12px fontWeight: 500 lineHeight: 1.5 letterSpacing: 0 caption: fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 12px fontWeight: 500 lineHeight: 1.5 letterSpacing: 0 button: fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 14px fontWeight: 400 lineHeight: normal letterSpacing: 0 eyebrow: fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 12px fontWeight: 400 lineHeight: 1.5 letterSpacing: 0.48px mono: fontFamily: "Inter, 'SF Pro Display', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif" fontSize: 13.3333px fontWeight: 400 lineHeight: normal letterSpacing: 0 rounded: none: 0px xs: 4px sm: 8px md: 16px lg: 18px xl: 32px pill: 9999px spacing: xxs: 2px xs: 4px sm: 8px md: 12px lg: 24px xl: 32px xxl: 64px components: button-ghost: backgroundColor: "transparent" textColor: "{colors.primary-focus}" typography: "{typography.button}" rounded: "{rounded.xs}" padding: 6px 10px button-pill: backgroundColor: "{colors.primary}" textColor: "{colors.background}" typography: "{typography.button}" rounded: "{rounded.lg}" padding: 6px 12px button-secondary: backgroundColor: "#381933" textColor: "{colors.background}" typography: "{typography.button}" rounded: "{rounded.none}" padding: 4px 16px 8px card-standard-card: backgroundColor: "{colors.surface-1}" typography: "{typography.button}" rounded: "{rounded.none}" padding: 24px input-text-input: backgroundColor: "{colors.background}" textColor: "{colors.primary-focus}" typography: "{typography.button}" rounded: "{rounded.xs}" padding: 8px 12px navigation-main-nav: backgroundColor: "{colors.background}" typography: "{typography.button}" rounded: "{rounded.none}" padding: 0px 40px status-badge-tinted: backgroundColor: "{colors.primary}" textColor: "{colors.background}" typography: "{typography.button}" rounded: "{rounded.lg}" padding: 6px 12px tab-pill-tab: backgroundColor: "{colors.surface-2}" textColor: "{colors.primary-focus}" typography: "{typography.button}" rounded: "{rounded.xs}" padding: 4px tab-pill-tab-2: backgroundColor: "{colors.background}" textColor: "{colors.primary-focus}" typography: "{typography.button}" rounded: "{rounded.xs}" padding: 8px 12px extracted_at: "2026-06-11T05:03:10.739Z" completeness: 82 scoreVersion: "v2" --- # Design System — zapier.com > Extracted automatically by Prism from https://zapier.com > Date: 2026-06-11 > Viewport: Desktop 1440x900 + Mobile 390x844 > Values are extracted, not hand-written: rendered styles via getComputedStyle() + colors declared in CSS custom properties (token-only values are marked `(token)` and may not be painted). ## 0. Design DNA **Density**: moderate  |  **Motion**: expressive  |  **Weight**: heavy  |  **Aesthetic**: product-neutral | Dimension | Value | Signal | |---|---|---| | Canvas | neutral | `#fffefb` | | Type posture | sans-led (Inter) | "Your tools. Your rules. Any AI" | | Color assertion | dual-accent | #ff4f00 | | Whitespace | moderate | section rhythm 48px | | Interaction | expressive | 4 keyframes, 4 transitions | | Radius language | 8px-rounded | from token scale | **Prism fingerprint**: `neutral-canvas · sans-display · dual-accent · 8px-rounded · expressive-motion` > **🤖 TL;DR for AI agents** (read this first — saves you scanning the full doc): > > - **Canvas**: `rgb(255, 254, 251)` is the page background. Every component composits against this. > - **Accent**: `rgb(255, 79, 0)` for primary CTAs ONLY. Never decorative. > - **Body type**: 16px (token: `typography.body`). Default for ALL text not in a heading role. > - **Section rhythm**: 48px between major bands. Card padding: 24px. > - **Default radius**: 8px on buttons/inputs. Pills (`9999px`) only for icon-buttons or status chips. > > **Before generating UI**: import this DESIGN.md, scan §2 (Color Palette) + §4 (Components) + §10 (Agent Guide). Skip §11–12 unless extending. ## 1. Visual Theme & Atmosphere **Signature:** a radial gradient glow in the hero. This is the brand's most recognizable visual — reproduce it, don't replace it with a generic card or flat panel. zapier.com's canvas is a warm, intentionally-tinted surface (`#fffefb`) — a refusal of the default white that immediately signals editorial intent. This isn't sterility, it's an invitation to read. Headlines are set in **Degular Display**, a sans-serif display face (the dominant type signature, e.g. "Your tools. Your rules. Any AI." at 56px). A second display voice — **Inter** (sans) — appears in lower bands (e.g. "AI tasks automated on Zapier (and counting)"), used for editorial accent. Body text is set in **Inter**. Body text reads in Near Black (`#201515`) — softened from pure black, a small but deliberate detail that lowers reading friction. **Bright Orange** (`#ff4f00`) is the single high-saturation color in the system — it earns its presence only on interactive elements, making CTAs and links the unmistakable focal points against the otherwise neutral palette. Elevation comes from a small, deliberate set of shadows (2 distinct), each a multi-layer stack — several blurred layers at varying offsets — used sparingly rather than across the whole UI. Motion design uses smooth easing curves for polished state transitions. **Key Characteristics:** - Background: Pure White (`#fffefb`) - Primary typeface: Inter - Primary text: Near Black (`#201515`) - Accent: Bright Orange (`#ff4f00`) - Display: 56px weight 500 - Shadow system: 2 distinct elevation levels - Custom fonts loaded: Inter, Inter Fallback, JetBrains Mono, JetBrains Mono Fallback, DegularDisplay, DegularDisplay Fallback, Serrif, Serrif Fallback ## 2. Color Palette & Roles ### Background & Surface - **Pure White** (`#fffefb`): Page background (primary) - **Off-White** (`#f8f4f0`): Surface / elevated background - **Whitesmoke** (`#eceae3`): Surface / elevated background - **#dfdcd2** (`#dfdcd2`): Surface / elevated background - **Pure White** (`#ffffff`): Surface / elevated background ### Text & Content - **Near Black** (`#201515`): Primary body text - **Pure Black** (`#000000`): Secondary text - **Warm Brown** (`#381933`): Secondary text - **Charcoal** (`#36342e`): Secondary text - **Jet Black** (`#050810`): Secondary text ### Accent & Interactive - **Bright Orange** (`#ff4f00`): Interactive / accent - **Ring Blue** (`#4285f4`): Interactive / accent - **Success Green** (`#34a853`): Interactive / accent - **Amber** (`#fbbc05`): Interactive / accent - **Vermillion** (`#ea4335`): Interactive / accent - **Warm Terracotta** (`#d97757`): Interactive / accent - **Warm Rose** (`#ff4d4d`): Interactive / accent ### Border & Divider - **Light Grey** (`#d6d5d2`): Borders / dividers - **Silver** (`#c5c0b1`): Borders / dividers ### Full Extracted Palette **31 colors rendered on the page**. (19 categorized above + 12 additional below.) Rendered values are read via `getComputedStyle()`; token values come from CSS variable declarations. Third-party logo colors are filtered out. - `#605d52` — Dim Gray - `#72716d` — Slate Grey - `#55544f` — Charcoal - `#43413c` — Charcoal - `#00e5cc` — #00e5cc - `#3178c6` — Steel Blue - `#939084` — Medium Gray - `#32372c` — Charcoal - `#fffdf9` — Pure White - `#f9f7f3` — Off-White - `#fff3e6` — Warm Cream - `#f9f0f7` — Off-White ### CSS Custom Properties (Design Tokens) **Z-Index Token** - `--zapier-header-z-index`: `1000` **Other tokens** - `--zapier-marketing-font-display-serif`: `"Serrif","Serrif Fallback",serif` - `--zapier-marketing-font-base`: `"Inter","Inter Fallback",system-ui,ui-sans-serif,sans-serif` ## 3. Typography Rules ### Font Families - **Primary**: `Inter` - **Secondary**: `Degular Display` - **Font 3**: `Inter Fallback` - **Font 4**: `JetBrains Mono` - **Font 5**: `JetBrains Mono Fallback` ### Custom Fonts Loaded - **Inter** weight 100 900 (normal) - **Inter Fallback** weight normal (normal) - **JetBrains Mono** weight 300 (normal) - **JetBrains Mono Fallback** weight normal (normal) - **DegularDisplay** weight 500 (normal) - **DegularDisplay** weight 600 (normal) - **DegularDisplay** weight 700 (normal) - **DegularDisplay Fallback** weight normal (normal) - **Serrif** weight 300 (normal) - **Serrif Fallback** weight normal (normal) ### Typography Hierarchy | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes | |------|------|------|--------|-------------|----------------|-------| | Display Hero | Degular Display | 56px | 500 | 1 | normal | Main headline (h1) | | Sub-heading | Serrif | 28px | 300 | 1.25 | -1px | Third-level heading (h3) | | Card Title | Inter | 16px | 400 | normal | normal | Card headings | | Button | Inter | 14px | 400 | normal | normal | Button label (14px) | | Button | Inter | 14px | 600 | normal | normal | Button label (14px) | | Input | Inter | 13.3333px | 400 | normal | normal | Form input (13.3333px) | | Caption / Badge | Inter | 12px | 500 | 1.5 | normal | small text (12px) | | Eyebrow / Overline | Inter | 12px | 400 | 1.5 | 0.48px | Label above heading, uppercase tag | ### Full Font Size Scale Sizes detected in the design (descending): `160px`, `56px`, `48px`, `40px`, `32px`, `28px`, `24px`, `20px`, `18px`, `16px`, `14px`, `13px`, `12px` > 8 size(s) detected outside the sampled hierarchy (160px, 48px, 40px, 32px, 24px, 20px, 18px, 13px). These appear on elements not in the sampled set — likely additional display sizes, marketing-section overrides, or third-party-widget styles. ### OpenType & Variable Font Features The typography uses these OpenType features intentionally — this is a sophisticated type system, not a default fallback: - **tabular figures** (`tnum`) — numbers align vertically, essential for pricing tables and dashboards **Clone instruction:** Enable these in your CSS: ```css body { font-feature-settings: "tnum"; } ``` ## 4. Component Stylings ### Buttons **Ghost** - Background: `transparent` - Text: `#201515` `{colors.primary-focus}` - Padding: 6px 10px - Radius: 4px - Font: 14px weight 400 - Use: Subtle action, toolbar, nav button - Focus: outline: `rgb(32, 21, 21) dashed 3px` **Pill** - Background: `#ff4f00` `{colors.primary}` - Text: `#fffefb` `{colors.background}` - Padding: 6px 12px - Radius: 18px - Border: 1px solid rgb(255, 79, 0) - Font: 14px weight 600 - Use: Status pills, tags, chips - Focus: outline: `rgb(32, 21, 21) dashed 3px` **Secondary** - Background: `#381933` - Text: `#fffefb` `{colors.background}` - Padding: 4px 16px 8px - Radius: 0px 0px 6px 6px - Font: 14px weight 400 - Use: Secondary action - Focus: outline: `rgb(32, 21, 21) dashed 3px` ### Cards & Containers **Standard Card** - Background: `#f8f4f0` `{colors.surface-1}` - Padding: 24px - Radius: 0px - Use: Content containers, listing items ### Inputs & Forms **Text Input** - Background: `#fffefb` `{colors.background}` - Text: `#201515` `{colors.primary-focus}` - Padding: 8px 12px - Radius: 4px - Border: 1px solid rgb(197, 192, 177) - Font: 16px weight 400 - Use: Text fields, search inputs ### Navigation **Main Nav** - Background: `#fffefb` `{colors.background}` - Padding: 0px 40px - Radius: none - Font: 16px weight 400 - Use: Fixed/sticky block nav — N/A items ### Status Badges **Tinted** - Background: `#ff4f00` `{colors.primary}` - Text: `#fffefb` `{colors.background}` - Padding: 6px 12px - Radius: 18px - Font: 14px weight 600 - Use: Status indicator, label, pill ### Tabs **Pill Tab** - Background: `#eceae3` `{colors.surface-2}` - Text: `#201515` `{colors.primary-focus}` - Padding: 4px - Radius: 4px - Font: 16px weight 400 - Use: Navigation tabs, filter tabs **Pill Tab** - Background: `#fffefb` `{colors.background}` - Text: `#201515` `{colors.primary-focus}` - Padding: 8px 12px - Radius: 4px - Font: 14px weight 500 - Use: Navigation tabs, filter tabs ## 4b. Component Behaviors (State Matrix) ### Interaction State Narrative - **FooterLink**: - **hover:** text #36342e → #201515, border changes *State transitions extracted via Playwright simulation — exact values in the YAML matrix below.* ```yaml component-behaviors: button: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(32, 21, 21)" focus: bg: "transparent" fg: "inherit" input: default: bg: "rgb(255, 254, 251)" fg: "rgb(32, 21, 21)" border: "1px solid rgb(197, 192, 177)" link: default: bg: "rgb(56, 25, 51)" fg: "rgb(255, 254, 251)" card: default: bg: "rgb(248, 244, 240)" fg: "rgb(32, 21, 21)" navLink: default: bg: "rgb(56, 25, 51)" fg: "rgb(255, 254, 251)" tab: default: bg: "rgb(255, 254, 251)" fg: "rgb(32, 21, 21)" badge: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(96, 93, 82)" border: "1px solid rgb(197, 192, 177)" footerLink: default: bg: "rgba(0, 0, 0, 0)" fg: "rgb(54, 52, 46)" hover: bg: "transparent" fg: "rgb(32, 21, 21)" ``` **Agent usage**: Validate generated components against this matrix. If your output's `:hover` state changes properties not listed here, you are off-brand. ## 4c. Component Vocabulary (Closed System) *This brand uses ONLY the following component vocabulary. Introducing new variants without justification breaks the system's tonal coherence.* ### Buttons - **3 shape(s)** in this system: `Ghost`, `Pill`, `Secondary` - **DO NOT introduce new buttons variants** without justification ### Cards & Containers - **1 shape(s)** in this system: `Standard Card` - **DO NOT introduce new cards & containers variants** without justification ### Inputs & Forms - **1 shape(s)** in this system: `Text Input` - **DO NOT introduce new inputs & forms variants** without justification ### Navigation - **1 shape(s)** in this system: `Main Nav` - **DO NOT introduce new navigation variants** without justification ### Status Badges - **1 shape(s)** in this system: `Tinted` - **DO NOT introduce new status badges variants** without justification ### Tabs - **1 shape(s)** in this system: `Pill Tab` - **DO NOT introduce new tabs variants** without justification ## 5. Layout Principles ### Layout Type **hero + sections** ### Grid Single column, centered content ### Max Width 1200px ### Spacing System Compact spacing — information density prioritized | Token | Value | |-------|-------| | xxs | 2px | | xs | 4px | | sm | 8px | | md | 12px | | base | 16px | | lg | 24px | | xl | 32px | | 2xl | 48px | | 3xl | 64px | ### Border Radius Scale | Name | Value | Use | |------|-------|-----| | None | 0px | No rounding | | Xs | 4px | Tiny corners (badges, micro elements) | | Sm | 8px | Buttons, inputs, small elements | | Md | 16px | Cards, containers | | Lg | 18px | Large rounded elements, pill segments | | Xl | 32px | Category strips, featured containers | | Full | 9999px | Pills, avatars, circular elements | ### Shape Language | Component | Border Radius | |-----------|---------------| | Buttons | `4px` | | Cards & Containers | `0px` | | Inputs & Forms | `4px` | | Navigation | `none` | | Status Badges | `18px` | | Tabs | `4px` | | Page Body | `0px` | | Primary Input | `4px` | **Shape Personality**: Generously Rounded — Soft, friendly corners (8px+). Approachable, consumer-facing feel. **Full Radius Spectrum**: 0px, 4px, 5px, 8px, 16px, 18px (from `allBorderRadii` scan) ## 5b. Spacing Rhythm Names **Measured section padding**: bands use ~80px internal vertical padding (up to 160px) — **generous**. (Distinct from the gap *between* sections above.) Reproduce this generous vertical breathing room; cramped spacing is the #1 tell of a cheap clone. *Named spacing tokens with explicit use cases. Use these names in YOUR code instead of raw pixels for consistency.* | Name | Value | Use case | |------|-------|----------| | **hero** | `64px` | Top/bottom of full-bleed hero sections | | **section** | `32px` | Between major bands (color change, content shift) | | **subsection** | `24px` | Within a section, between content groups | | **card** | `12px` | Card padding, list-item spacing | | **compact** | `8px` | Form fields, tight clusters, badge padding | | **micro** | `4px` | Icon-text gap, tag inner padding | **Agent rule**: NEVER hardcode raw pixel values for spacing in generated UI. Always reference these named tokens (`spacing-rhythm.section`, etc.). ## 5c. Widget & Structure Library Structural patterns extracted from the page DOM — these are the **blueprints** an agent should follow to reproduce the page architecture (not just CSS values). **7/8 structural patterns detected.** ### Hero Pattern - **Composition:** centered — Centered composition — heading + subheading + CTAs stacked vertically, content centered horizontally. Common for SaaS marketing pages. - **Viewport coverage:** full-viewport hero (≥70% screen height) - **Heading:** "Your tools. Your rules. Any AI." — 56px center-aligned - **Subheading:** "Zapier gives teams one place to set guardrails, manage model access, and see everything — so everyone can build with AI confidently, on any model, wit" - **CTAs:** 10 (primary: "Start free with email") - **Clone instruction:** Reproduce the **centered** layout. Use the heading font-size token at the documented size. Pair the centered text with the hero’s decorative visual (gradient / SVG / hero image — see §9b), not bare text. ### Navigation Pattern - **Position:** static (scrolls with page) - **Layout:** unknown — Layout not classified - **Height:** 36px - **Logo:** ✓ present - **Nav links:** 2 primary items - **CTAs in nav:** 0 (no buttons — links only) - **Clone instruction:** Build a static unknown navigation. Link-only — no button styling needed. ### Card Grid Pattern - **Card count:** 4 cards detected - **Columns (desktop):** 2-up grid - **Card dimensions:** 628×705px (aspect 0.89:1) - **Gap:** 24px between cards - **Content:** ✓ image - **Image position:** top - **Clone instruction:** Build a 2-column grid (desktop) with cards at ~0.89:1 aspect ratio. Each card has an image at the top. ### Pricing Table Pattern - **Tier count:** 2 pricing tiers - **Layout:** side-by-side (horizontal comparison) - **Columns (desktop):** 2-up - **Clone instruction:** Build a 2-column side-by-side pricing comparison. ### Testimonial Pattern - **Count:** 12 testimonial blocks - **Layout:** grid - **Avg quote length:** 175 chars (medium quote) - **Includes:** ✗ no avatars | ✗ no logos | ✗ no ratings - **Clone instruction:** Build a grid of 12 testimonials. ### CTA Banner Pattern - **Banner count:** 5 - **Position:** multiple - **Visual treatment:** ✓ contrasting background - **Primary CTA text:** "Request an AI Transformation Consultation" - **Clone instruction:** Place multiple CTA banners across page sections. Use contrasting solid background. ### Footer Pattern - **Columns:** 1 - **Links:** 69 total - **Height:** 545px - **Includes:** ✗ no newsletter | ✓ social icons | ✓ copyright - **Clone instruction:** Build a 1-column footer with ~69 links per column, social media links, and a copyright line. ## 6. Depth & Elevation | Level | Treatment | Use | |-------|-----------|-----| | Flat (Level 0) | No shadow | Page background, content blocks | | Layered (Level 1) |
`rgba(0, 0, 0, 0.1) 0px 8px 32px 0px` | Cards, elevated surfaces | | Layered (Level 2) |
`rgba(0, 0, 0, 0.1) 0px 4px 6px -1px`,
`rgba(0, 0, 0, 0.1) 0px 2px 4px -2px` | Cards, elevated surfaces | **Shadow Philosophy**: Multi-layered shadow system creating natural, atmospheric depth. Each shadow level combines multiple layers for realistic elevation. ## 7. Motion & Interaction ### Dominant Easing Curves | Curve | Semantic Name | |-------|---------------| | `ease-in-out` | Ease In-Out — Symmetric | | `ease-in` | Ease In — Accelerating | | `ease` | CSS ease — Default | ### Duration Scale | Value | Tier | Typical Use | |-------|------|-------------| | `150ms` | Fast | Hover states, micro-interactions | | `250ms` | Normal | Panel open/close, navigation | ### Copy-Paste Transition Snippets **Transform** ```css transition: transform 0.25s ease-in-out; ``` **Background** ```css transition: background-color 0.15s, color 0.15s; ``` ### Keyframe Animation Catalog | Animation Name | Type | Animated Props | Use Hint | |----------------|------|----------------|----------| | `onetrust-fade-in` | Fade | opacity | Element entrance | | `intercom-lightweight-app-launcher` | Fade + Move | opacity, transform | UI transition | | `intercom-lightweight-app-gradient` | Fade | opacity | UI transition | | `intercom-lightweight-app-messenger` | Fade + Move | opacity, transform | UI transition | ### Motion Fingerprint - **Speed Character**: Balanced Pacing (median duration: `250ms`) - **Dominant Easing**: symmetric in-out (precise) - **Animation Library**: 4 unique animations (4 total including variants) > This design moves with balanced pacing timing using symmetric in-out (precise), creating a UI that feels natural and fluid. ## 8. Do's and Don'ts ### Do - Use Pure White (`#fffefb`) as the page background — it's intentionally not pure white - Use Near Black (`#201515`) for text — not pure black, it's warmer and more readable - Use Inter as the primary typeface — it defines the brand personality - Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy - Use the extracted shadow patterns for elevation — they are tuned to match the brand palette - Use Bright Orange (`#ff4f00`) as the primary accent — it's the brand's signature interactive color - Use 18px border-radius on buttons — the standard corner rounding for interactive elements - Apply 24px padding inside cards — matches the design system's content breathing room - Style form inputs with a `1px solid rgb(197, 192, 177)` border — use border-based inputs, not floating labels or underline-only - Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room - Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar - Include exactly 10 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose - Each card includes a top image — imagery is part of the card identity, not optional - Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop - Lay out testimonials in a grid (12+ items) — quantity signals scale and trust - Repeat the primary CTA across 5 banner sections — conversion paths are layered, not single ### Don't - Don't use pure white (`#ffffff`) as a page background — the warm tone is part of the brand identity - Don't use pure black (`#000000`) for text — the near-black adds warmth - Don't substitute with generic sans-serif or serif — the custom font carries the brand - Don't use weight 700 (bold) or above — 500 is the maximum weight in this system - Don't invent new shadow values — use only the extracted shadow levels - Don't introduce additional saturated accent colors — the palette is intentionally controlled - Don't remove the input border — the border is the primary affordance indicator for form fields - Don't make the nav sticky — this design lets it scroll away to maximize content focus - Don't put a CTA button in the nav — this design uses links only at the top ## 7b. Enforceable Brand Rules *Structured Do/Don't with reasoning and validation tests. Agents can programmatically verify generated UI.* ```yaml rules: - id: brand-canvas-001 type: do rule: "Always use the page background `rgb(255, 254, 251)` as the base canvas" why: "Every component is designed to composit against this exact tone" test: "document.body.style.backgroundColor === 'rgb(255, 254, 251)'" - id: brand-accent-001 type: do rule: "Reserve `rgb(255, 79, 0)` for primary CTAs and brand-mark signals only" why: "Single chromatic assertion device — overuse dilutes meaning" test: "querySelectorAll('[style*=\"rgb(255, 79, 0)\"]').length <= 3 per fold" ``` ## 9. Responsive Behavior ### Breakpoints | Name | Width | Key Changes | |------|-------|-------------| | Mobile | 400px | Single column, compact spacing | | Mobile | 450px | Single column, compact spacing | | Mobile Large | 640px | Expanded mobile layout | | Mobile Large | 767px | Expanded mobile layout | | Tablet | 1024px | Multi-column grids begin | | Desktop | 1280px | Full feature layout | ### Token Diff — Desktop vs Mobile | Element | Property | Desktop | Mobile | |---------|----------|---------|--------| | heading | font-size | `56px` | `40px` | | heading | line-height | `56px` | `40px` | | nav | height | `36px` | `auto` | | hero | padding | `96px 20px 64px` | `48px 20px 32px` | | hero | height | `1174px` | `1178px` | | button | width | `97px` | `auto` | | card | padding | `24px` | `20px` | | card | width | `628px` | `335px` | ### Collapsing Strategy - Headlines: 56px → 40px on mobile - Navigation: horizontal links → hamburger menu on mobile - Cards: multi-column → stacked vertical on mobile - Footer: multi-column → stacked single column on mobile ### Touch Targets - Buttons: 6px 10px padding - Navigation: adequate spacing between items - Interactive elements: minimum 44px touch target recommended ### Collapsing Narrative How the structural patterns adapt from desktop to mobile (extracted from both viewport extractions): - **Card grid: 2-up → 1-up** — cards stack as viewport narrows, becoming a vertical list on mobile. - **Pricing collapses to vertical stack** — desktop comparison becomes scrollable tier-by-tier on mobile. ## 7c. Visual Effects & Dynamic Behavior *The live/dynamic layer beyond static CSS — reproduce these, not flat substitutes. This is often what separates a faithful clone from a wireframe.* - **Animated SVG** — path/line-draw animations. - **Glassmorphism** — 5 frosted/blur layer(s) (e.g. `blur(3px)`). - **Clip-path shapes** — 2 non-rectangular cut(s). - **Scroll-driven reveals** — content animates in on scroll (CSS scroll-timeline). Build fade/translate reveal-on-scroll for below-fold bands. > **Motion fingerprint**: SVG animations, glassmorphism (9 layers), non-rectangular shapes (2), CSS scroll-driven animations ## 9b. Visual Tone & Photography **Tone:** Mixed photography + illustration A balanced mix of photographic content and vector graphics. Photos likely carry product/lifestyle context while SVG handles icons, logos, and decorative accents. **Canonical Brand Image (OG):** - https://res.cloudinary.com/zapier-media/image/upload/q_auto/f_auto/v1776210705/Governance/og-image-homepage_mskeaq.png *This is the image shown when the site is shared on social media — represents the brand visual essence.* **Aspect Ratio Distribution:** - Landscape (1.15–2.3): 0 (0%) - Portrait (<0.87): 2 (67%) - Square (0.87–1.15): 1 (33%) **Media Format Mix:** - PNG: 3 (logos, transparent UI elements, mockups) - SVG: 1 (icons, illustrations, decorative geometry) **Average rendered image size:** 533×637px **Above-fold image count:** 0 / 3 **Decorative Patterns Detected:** - 1 large decorative SVG shape (≥200×200px, non-icon) — likely blob/illustration accents **Clone instruction for decorative work:** Decorative details are subtle — don't over-style; the design relies on restraint. **Imagery Guidance for clones:** - Mix photography and illustration intentionally: photos for product/context, vectors for icons + decorative accents. - Respect the format split — replacing JPGs with illustrations (or vice versa) will shift the brand tone. ## 10. Agent Prompt Guide ### Quick Reference - Background: Pure White (`#fffefb`) - Primary text: Near Black (`#201515`) - Accent: Bright Orange (`#ff4f00`) - Border: Dim Gray (`#605d52`) - Font: Inter - Body: 16px weight 400 ### Example Component Prompts - "Create a hero section on Pure White background (#fffefb). Headline at 56px Inter weight 500, line-height 1, color #201515." - "Create the primary CTA button: `#ff4f00` background, `#fffefb` text, 18px border-radius, 6px 12px padding, 600 weight, Inter font." - "Design a card on `#f8f4f0` background. Border: none. Radius: 0px. Shadow: none. Padding: 24px." - "Build navigation: static on `#fffefb`. Inter 16px weight 400 for links." ### Iteration Guide 1. **Canvas**: Set the light canvas to Pure White (`#fffefb`) — every component is composited against this exact base. 2. **Typography**: All type in Inter, weight range 400–500. Never exceed 500 — heavier weights break the brand's tonal restraint. 3. **Accent**: Bright Orange (`#ff4f00`) — one accent, applied consistently to CTAs, active states, and links. Never introduce a second saturated color. 4. **Shape**: CTAs at `4px`, cards at `0px`. Apply border-radius from the extracted scale only — don't invent intermediate values. 5. **Spacing**: Use the `--ca-space-*` token scale (4px–32px). All padding, margin, and gap values are multiples from this scale — no magic numbers. 6. **Tokens**: Import from §11 CSS Export (`--ca-*` vars). Never hardcode hex values — always reference a token so theming remains consistent. ## 11. CSS Design Tokens Raw Export *Copy-paste ready `:root {}` block — all values extracted directly from the live site.* ```css /* Colors */ :root { --ca-background: #fffefb; --ca-surface-1: #f8f4f0; --ca-surface-2: #eceae3; --ca-primary-focus: #201515; --ca-primary: #ff4f00; --ca-on-primary: #111111; --ca-primary-hover: #4285f4; --ca-hairline: #605d52; } /* Typography */ :root { --ca-font-primary: "Degular Display", system-ui, sans-serif; --ca-text-display: 56px; --ca-text-body: 12px; --ca-text-caption: 12px; --ca-text-button: 14px; --ca-text-mono: 13.3333px; } /* Spacing & Radius */ :root { --ca-space-xxs: 2px; --ca-space-xs: 4px; --ca-space-sm: 8px; --ca-space-md: 12px; --ca-space-base: 16px; --ca-space-lg: 24px; --ca-space-xl: 32px; --ca-space-2xl: 48px; --ca-space-3xl: 64px; --ca-radius-none: 0px; --ca-radius-xs: 4px; --ca-radius-sm: 8px; --ca-radius-md: 16px; --ca-radius-lg: 18px; --ca-radius-xl: 32px; --ca-radius-full: 9999px; } ``` ## 13. Page Structure Skeleton *The actual layout the source site uses. Reproduce these sections in order to match the site structure.* ```yaml page-skeleton: - section: hero tag: div height: 15628px width: 1425px layout: grid: 1-col gap=normal children: 4 vertical-padding: ~40px contains: chart/canvas (reproduce as live data-viz, not a flat image) - section: hero tag: section height: 1174px width: 1425px layout: block children: 8 vertical-padding: ~80px (generous) padding: "96px 20px 64px" - section: feature-section tag: main height: 15027px width: 1425px layout: block children: 13 vertical-padding: ~120px (airy) contains: chart/canvas (reproduce as live data-viz, not a flat image) - section: content-section tag: div classes: ["zapier-marketing-ui-containerMD-jieh-L4v", "zapier-marketing-ui-bgNeutral200-UgqS-GCW", "zapier-marketing-ui-flexCol--uYe-TrG"] height: 320px width: 768px layout: flex-column justify=normal children: 4 bg: "rgb(248, 244, 240)" vertical-padding: ~32px padding: "32px" - section: logo-strip tag: section height: 206px width: 1385px layout: block children: 1 vertical-padding: ~56px (generous) padding: "56px 20px" - section: feature-section tag: section height: 1691px width: 1425px layout: block children: 1 bg: "rgb(255, 254, 251)" padding: "0px 20px" - section: feature-section tag: div height: 1691px width: 1280px layout: flex-column justify=normal children: 3 - section: feature-section tag: section height: 1711px width: 1280px layout: block children: 1 vertical-padding: ~120px (airy) padding: "120px 20px" - section: feature-section tag: section height: 904px width: 1425px layout: block children: 1 bg: "rgb(50, 55, 44)" tone: dark vertical-padding: ~120px (airy) padding: "120px 20px" - section: feature-section tag: div height: 664px width: 1280px layout: grid: 2-col gap=80px children: 2 vertical-padding: ~160px (airy) - section: feature-section tag: section height: 1650px width: 1425px layout: block children: 1 bg: "rgb(255, 254, 251)" vertical-padding: ~96px (airy) padding: "96px 20px" - section: feature-section tag: div height: 1458px width: 1280px layout: flex-column justify=normal children: 2 - section: feature-section tag: section classes: ["zapier-marketing-ui-bgNeutral200-UgqS-GCW"] height: 1333px width: 1425px layout: block children: 1 bg: "rgb(248, 244, 240)" vertical-padding: ~96px (airy) padding: "96px 20px" - section: feature-section tag: div height: 1141px width: 1280px layout: flex-column justify=normal children: 3 - section: feature-section tag: section height: 1990px width: 1425px layout: block children: 2 bg: "rgb(32, 21, 21)" tone: dark vertical-padding: ~60px (generous) contains: chart/canvas (reproduce as live data-viz, not a flat image) padding: "0px 20px 120px" - section: content-section tag: div height: 231px width: 1279px layout: flex-row justify=normal children: 3 bg: "rgb(32, 21, 21)" bg-treatment: radial-gradient tone: dark vertical-padding: ~32px padding: "32px 0px" - section: feature-section tag: section height: 918px width: 1425px layout: block children: 1 bg: "rgb(255, 254, 251)" vertical-padding: ~96px (airy) padding: "96px 20px" - section: feature-section tag: div height: 726px width: 1280px layout: flex-column justify=normal children: 3 - section: feature-section tag: section classes: ["zapier-marketing-ui-pbCondensed-K-s-HlCQ"] height: 2328px width: 1425px layout: block children: 1 bg: "rgb(255, 254, 251)" vertical-padding: ~48px padding: "48px 20px" - section: feature-section tag: div height: 2232px width: 1280px layout: flex-column justify=normal children: 2 - section: feature-section tag: div height: 683px width: 1280px layout: grid: 2-col gap=80px children: 2 vertical-padding: ~48px padding: "48px 0px" - section: feature-section tag: div height: 683px width: 1280px layout: grid: 2-col gap=80px children: 2 vertical-padding: ~48px padding: "48px 0px" - section: feature-section tag: div height: 683px width: 1280px layout: grid: 2-col gap=80px children: 2 vertical-padding: ~48px padding: "48px 0px" - section: feature-section tag: section height: 936px width: 1425px layout: block children: 1 bg: "rgb(236, 234, 227)" vertical-padding: ~96px (airy) padding: "96px 20px" - section: feature-section tag: div height: 744px width: 1280px layout: flex-column justify=normal children: 3 ``` **Agent rule**: rebuild sections in this order (sorted by vertical position). Match the layout primitive (grid N-col / flex direction / block). ## 14. Copy Library (Real Content from Source) *Actual text content extracted from the live page. Use these strings verbatim when reproducing the site — they carry the brand voice.* ```yaml copy: section-headings: - "TRUSTED BY THE WORLD’S BEST COMPANIES" - "Every team has AI. Now they need a system." - "Zapier MCP and SDK. One secure connection. For every AI surface." - "Bring your hardest AI challenge. Leave with a clear path forward." - "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations" - "No AI hype here. Just results." sub-headings: - "Connect any AI to 9,000+ apps" - "One auth layer" - "SOC 2 (Type II) & SOC 3" - "Platform controls" ctas: - "Products" - "Sign up" navigation: - "GitHub" - "Explore apps" - "Enterprise" - "Pricing" - "Contact sales" - "Log in" - "Sign up" footer-links: - "0-9" ``` **Agent rule**: reuse these exact strings when generating UI. Do NOT translate or rephrase — brand voice is preserved through the original wording. ## 15. Asset Inventory (Image Roles & Ratios) *Image inventory classified by role and aspect ratio. When reproducing the site, allocate this number of assets per role.* ```yaml assets: logo: count: 10 avg-ratio: 3.21 common-aspect: "~16:6 banner" sample-alts: - "Airbnb" - "Lowe's" - "Cursor" thumbnail: count: 8 avg-ratio: 1.00 common-aspect: "~1:1 square" sample-alts: - "Salesforce" - "Slack" - "HubSpot" ``` **Agent rule**: when generating placeholder images, match these counts and aspect ratios. Use neutral placeholder backgrounds for `product` (e.g. `#f5f5f5`), full-color photography hints for `hero` and `editorial`. ## 16. Component HTML Templates *Suggested HTML markup for reproducing the key components — based on what was detected in the source DOM.* ### Button (primary action) ```html ``` _Source pattern detected: padding `6px 10px` · radius `4px` · weight `400`_ ### Generic Card ```html
``` _Source pattern detected: padding `24px` · radius `0px` · shadow `none`_ **Agent rule**: use these markup skeletons as the structural baseline. Apply tokens from §2-3 for visual styling. ## 17. Content Architecture & Resources (Links by Purpose) *The page's links classified by purpose — the information architecture to reproduce. Categories, featured images, devices and projects are extracted from the rendered DOM, not guessed.* **By purpose:** **nav** 4 · **cta** 11 · **auth** 1 · **pricing** 1 · **blog** 1 · **project** 21 · **social** 5 · **footer** 1 · **other** 15 **Primary actions (conversion path):** - Primary call-to-action — "Start free with Google" (the conversion path) → `https://zapier.com/google-sso/start?scopes=basic&from=/&domain_capture_enabled=true` - Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/ai-agent-marketing-campaign-tracker` - Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/spot-renewal-risks-before-they-become-churn` - Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/deal-desk-manage-hubspot-quote-approvals-slack` - Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/helpdesk-automation-template-slack-clickup` - Primary call-to-action — "Try now" (the conversion path) → `https://zapier.com/templates/details/ai-multi-channel-inbound-message-routing` **Projects / case studies detected** (clustered by URL + featured image): *Templates* — medium confidence, 12 items: | Title | Featured image | Link | |---|---|---| | Let AI handle your IT support tickets | `07d11aa2eaa1dd2b35baa0c7ebe269bc.png` (ar 1) | https://zapier.com/templates/details/it-helpdesk | | Turn sales calls into coaching moments | `6ec110948d88c0d28dec1c24bdc14578.png` (ar 1) | https://zapier.com/templates/details/call-coach-ai-sales-success-coaching | | Try now | `f407c31b217aac6e0cd4171092d53a8c_2.p` (ar 1) | https://zapier.com/templates/details/ai-agent-marketing-campaign-tracker | | Try now | `image.png` (ar 1) | https://zapier.com/templates/details/spot-renewal-risks-before-they-become-churn | | Try now | `image.png` (ar 1) | https://zapier.com/templates/details/deal-desk-manage-hubspot-quote-approvals-slack | | Try now | `image.png` (ar 1) | https://zapier.com/templates/details/helpdesk-automation-template-slack-clickup | | Try now | `gmail.png` (ar 1) | https://zapier.com/templates/details/ai-multi-channel-inbound-message-routing | | Onboard employees | — | https://zapier.com/templates/details/employee-onboarding-custom-ai-chatbot | *Customer-Stories* — medium confidence, 4 items: | Title | Featured image | Link | |---|---|---| | Read full story | `superhuman.svg` (ar 9.92) | https://zapier.com/customer-stories/superhuman | | Read full story | `remote.svg` (ar 3.33) | https://zapier.com/customer-stories/remote | | Read full story | `erewhon.svg` (ar 6.69) | https://zapier.com/customer-stories/Erewhon | | Read full story | `vendasta.svg` (ar 6.47) | https://zapier.com/customer-stories/vendasta | **Signals:** 24/60 links carry a featured image · dominant link roles: content-card (34), inline-link (12), footer-link (7). --- ## Extraction Completeness: 82/100 (B) | Category | Score | Max | Detail | |----------|-------|-----|--------| | Colors & Palette | 25 | 25 | 19 named colors | | Typography | 20 | 20 | 8 roles defined | | Components | 20 | 20 | 6 specs extracted | | Motion & Interaction | 12 | 15 | Keyframes | | CSS Custom Properties | 0 | 10 | 7 vars | | Responsive Breakpoints | 5 | 5 | 6 breakpoints | | Variable Fonts | 0 | 5 | None detected | ## 12. Known Gaps & Confidence Explicit list of what this extraction could NOT capture. Agents should not invent values for these — either skip the feature or use the documented baseline + heuristic fallback. *Auto-detected extraction limitations — understand before building:* - **Licensed web fonts (Inter, JetBrains Mono, DegularDisplay)** — detected but not downloaded. Substitute with your licensed copy or a close fallback (see Typography section for metrics). | Category | What's missing | Fallback strategy | |----------|----------------|-------------------| | **Hero imagery** | No dominant hero image detected above the fold | Use the canonical brand visual from §9b (OG image) for hero composition | | **Dark mode** | No dark-mode CSS variables or media queries detected | Light mode is canonical; do not generate dark-mode variants unless explicitly requested | | **Design tokens** | Only 7 CSS custom properties (low signal for semantic naming) | Color names are nearest-neighbor approximations; verify against brand guidelines if available | ### Per-section confidence | Section | Confidence | Reason | |---------|------------|--------| | §1 Visual Theme | High | Body bg extracted via getComputedStyle() | | §2 Colors | Low | 7 CSS vars (semantic naming requires ≥20 for high) | | §3 Typography | High | 8 typography roles inferred | | §4 Components | High | 6 component variants captured | | §7 Motion | High | Keyframes + transitions | | §8 Do's/Don'ts | High | 25 rules generated; design-decisions.json has evidence per rule | | §9 Responsive | High | 6 breakpoints detected | | §9b Photography | Medium | 3 images, hero not detected | ## 11.1 CSS Implementation Guide (CSS Interception Engine v2.15+) *Ready-to-use CSS from Prism's CSS Interception Engine — intercepted directly from the site's CSS files (bypasses CORS). Copy-paste into your `