prism·mdthe design press

EXTRACTED · 10 SECTIONS · 29 COLORS · GRADE B 82/100

zapier.com

29 colours · Inter woff2 captured · real motion · desktop + mobile shots — every number measured, never written.

colors

faces

shadows

keyframes

Get DESIGN.md tokens.json

Color — roles, semantics & the full census

29 colors measured · click any swatch to copy

Canvas

#fffefb

AAA 17.65:1

Ink

#201515

AAA 17.65:1

Accent

#4b4be6

AA 6.04:1

Line

#605d52

AA 6.54:1

Semantic states

No semantic state colors detected — this system signals state through weight & motion, not hue.

29 colors mined from the live renderexpand

Type — the ladder, in the real face

7 roles · rendered live in the real Inter (captured woff2) · lines are editable, click any spec to copy

display xl

display-xl56px · 500

display md

display-md28px · 300 · ×2.00

body

body12px · 500 · ×2.33

caption

caption12px · 500 · ×1.00

button

button14px · 400 · ×0.86

eyebrow

eyebrow12px · 400 · ×1.17

mono

mono13.3333px · 400 · ×0.90

Spacing & radius, made spatial

9 spacing steps · 7 radii · bars are exact px widths

Spacing scale

xxs · 2px

xs · 4px

sm · 8px

md · 12px

base · 16px

lg · 24px

xl · 32px

2xl · 48px

3xl · 64px

Radius

none
0px

xs
4px

sm
8px

md
16px

lg
18px

xl
32px

full
9999px

Depth — elevation is extracted, not invented

2 box-shadows measured on the live page · click a tile to copy its raw value

shadow-1

shadow-2

Motion — easings, transitions & live keyframes

1 easing curve · 4 keyframes · hover a tile to preview

Easing & transitions

transition-3ease-in-out

4 keyframe animations extracted

onetrust-fade-in

intercom-lightweight-app-launcher

intercom-lightweight-app-gradient

intercom-lightweight-app-messenger

Components — the closed vocabulary

17 component families · 63 variants counted on the live DOM

Component	Variants found
heading H2	×10
eyebrow Labels	×8
logo Tile	×7
cards	×6
tabs	×6
accordion	×5
heading H3	×4
buttons	×2
status Badge	×2
nav Links	×2
cta Banner	×2
links	×2
captions	×2
divider	×2
inputs	×1
footer Links	×1
heading H1	×1

Component style specs (§4)expand

Buttons

Ghost

Background: transparent
Text: #201515 {colors.primary-focus}
Padding: 6px 10px
Radius: 4px
Font: 14px weight 400
Use: Subtle action, toolbar, nav button
Focus: outline: rgb(32, 21, 21) dashed 3px

Pill

Background: #ff4f00 {colors.primary}
Text: #fffefb {colors.background}
Padding: 6px 12px
Radius: 18px
Border: 1px solid rgb(255, 79, 0)
Font: 14px weight 600
Use: Status pills, tags, chips
Focus: outline: rgb(32, 21, 21) dashed 3px

Secondary

Background: #381933
Text: #fffefb {colors.background}
Padding: 4px 16px 8px
Radius: 0px 0px 6px 6px
Font: 14px weight 400
Use: Secondary action
Focus: outline: rgb(32, 21, 21) dashed 3px

Cards & Containers

Standard Card

Background: #f8f4f0 {colors.surface-1}
Padding: 24px
Radius: 0px
Use: Content containers, listing items

Inputs & Forms

Text Input

Background: #fffefb {colors.background}
Text: #201515 {colors.primary-focus}
Padding: 8px 12px
Radius: 4px
Border: 1px solid rgb(197, 192, 177)
Font: 16px weight 400
Use: Text fields, search inputs

Navigation

Main Nav

Background: #fffefb {colors.background}
Padding: 0px 40px
Radius: none
Font: 16px weight 400
Use: Fixed/sticky block nav — N/A items

Status Badges

Layout — structure & dimensions

4 layout metrics measured

max Width1200px

header Height56px

sidebar Width0px

container Padding0px

Responsive — real breakpoints

11 media-query stops read from the live CSS

400px

425px

426px

450px

476px

530px

550px

600px

768px

896px

1024px

Do's & Don'ts

25 enforceable rules pulled verbatim from the spec

Use Pure White (`#fffefb`) as the page background — it's intentionally not pure white

Use Near Black (`#201515`) for text — not pure black, it's warmer and more readable

Use Inter as the primary typeface — it defines the brand personality

Keep font weights between 400-500 — the system uses a narrow weight range for subtle hierarchy

Use the extracted shadow patterns for elevation — they are tuned to match the brand palette

Use Bright Orange (`#ff4f00`) as the primary accent — it's the brand's signature interactive color

Use 18px border-radius on buttons — the standard corner rounding for interactive elements

Apply 24px padding inside cards — matches the design system's content breathing room

Style form inputs with a `1px solid rgb(197, 192, 177)` border — use border-based inputs, not floating labels or underline-only

Respect the 4px–32px spacing range — the design uses a wide scale for visual breathing room

Make the hero full-viewport (≥70% screen height) — this design uses an immersive hero, not a tall navbar

Include exactly 10 CTAs in the hero (primary + secondary) — this design pattern is multi-action, not single-purpose

Each card includes a top image — imagery is part of the card identity, not optional

Place 2 pricing tiers side-by-side on desktop — direct comparison is the value prop

Lay out testimonials in a grid (12+ items) — quantity signals scale and trust

Repeat the primary CTA across 5 banner sections — conversion paths are layered, not single

Don't

Don't use pure white (`#ffffff`) as a page background — the warm tone is part of the brand identity

Don't use pure black (`#000000`) for text — the near-black adds warmth

Don't substitute with generic sans-serif or serif — the custom font carries the brand

Don't use weight 700 (bold) or above — 500 is the maximum weight in this system

Don't invent new shadow values — use only the extracted shadow levels

Don't introduce additional saturated accent colors — the palette is intentionally controlled

Don't remove the input border — the border is the primary affordance indicator for form fields

Don't make the nav sticky — this design lets it scroll away to maximize content focus

Don't put a CTA button in the nav — this design uses links only at the top

Agent guide & export

Paste-ready prompt + the real files behind this page

Build a UI in the zapier.com design system. Canvas #fffefb · ink #201515 · accent #4b4be6. Type: Inter — respect the size/weight ladder in §3. Radius, spacing, shadow: use only the extracted scales (no magic numbers). Full spec follows — paste the DESIGN.md below into your agent.

Every value above was getComputedStyle-verified.

$ npx prismd add zapier

DESIGN.md · narrative spec tokens.json

A · Instrument B · Press